{"id":35986,"date":"2023-10-20T14:41:31","date_gmt":"2023-10-20T14:41:31","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/grate-full-dread-this-startup-will-send-your-enemies-coal-for-christmas-startupsmart\/"},"modified":"2023-10-20T14:41:31","modified_gmt":"2023-10-20T14:41:31","slug":"grate-full-dread-this-startup-will-send-your-enemies-coal-for-christmas-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/grate-full-dread-this-startup-will-send-your-enemies-coal-for-christmas-startupsmart\/","title":{"rendered":"Grate-full dread: This startup will send your enemies coal for Christmas – StartupSmart"},"content":{"rendered":"
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A Wollongong-based startup is offering the perfect service for all the Christmas grinches among us \u2013 they\u2019ll send coal anonymously to \u201cyour annoying boss, shit mates, lazy co-workers, ungrateful kids or racist uncles\u201d.<\/p>\n

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Aptly named Send Coal<\/a>, the service was \u201chastily thrown together\u201d by Regan Kerr and Luke Szalla a few weeks ago, inspired by Send Your Enemies Glitter and \u201ca guy sending potatoes to people\u201d.<\/p>\n

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\u201cI thought, \u2018why can\u2019t we send people coal for Christmas?\u2019\u201d Kerr says.<\/p>\n

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\u201cThere are a couple of people in America doing it but we thought we could execute it better.\u201d<\/p>\n

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The pair have \u201ca bloke in Sydney\u201d that provides them with the coal that is then sent to whoever the buyer requests.<\/p>\n

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\u201cWe get the coal, brush the dust off it and pack it into these transparent cubes that were made for wedding cupcakes I think,\u201d Kerr says.<\/p>\n

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The startup is also socially conscious, with $2 from every order being donated to charity.<\/p>\n

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\u201cEvery piece of coal we send is a piece of coal that doesn\u2019t get burnt into the atmosphere,\u201d the site reads.<\/p>\n

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The pair say they\u2019ve been overwhelmed by the media\u2019s attention, but that hasn\u2019t necessarily translated to sales.<\/p>\n

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\u201cIt\u2019s really weird \u2013 the media hype is far outstripping the orders we\u2019ve got,\u201d Kerr says.<\/p>\n

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\u201cWe\u2019re still working hard and we\u2019ve been busy but we expected more from the exposure we\u2019ve been getting. But we\u2019re still shipping all over Australia and we\u2019ve still got boxes and boxes to ship.\u201d<\/p>\n

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The two entrepreneurs also run a powdered smoothie company but say their attention will be on Send Coal at least until Christmas, and maybe beyond.<\/p>\n

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\u201cThe side hustle took off as it seems to do so we\u2019ll be dealing with coal for the next couple of weeks,\u201d Kerr says.<\/p>\n

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\u201cAnd if it [the coal] arrives late that might be even more disappointing for them.\u201d<\/p>\n

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Send Coal was a spontaneously venture thrown together by two entrepreneurs, and Kerr encourages others to follow through with their ideas.<\/p>\n

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\u201cI can\u2019t code and Luke can\u2019t either \u2013 it\u2019s just a very simple idea to plan and execute,\u201d he says.<\/p>\n

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\u201cWe\u2019re using Shopify and we can write words and draw nice pictures. I\u2019d encourage other people to execute their ideas and use the tools available.<\/p>\n

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\u201cThere are so many tools out there that can help you execute your own ideas. It\u2019d be great to see more people doing that.\u201d<\/p>\n

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Do you know more on this story or have a tip of your own? Raising capital or launching a startup? Let us know. Follow StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

A Wollongong-based startup is offering the perfect service for all the Christmas grinches among us \u2013 they\u2019ll send coal anonymously<\/p>\n","protected":false},"author":2,"featured_media":62185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35986"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=35986"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62185"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=35986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=35986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=35986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}