{"id":36288,"date":"2023-10-20T14:43:11","date_gmt":"2023-10-20T14:43:11","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/pandoras-managing-director-dismisses-speculation-theyre-set-to-sell-and-outlines-the-companys-long-term-plans-startupsmart\/"},"modified":"2023-10-20T14:43:11","modified_gmt":"2023-10-20T14:43:11","slug":"pandoras-managing-director-dismisses-speculation-theyre-set-to-sell-and-outlines-the-companys-long-term-plans-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/pandoras-managing-director-dismisses-speculation-theyre-set-to-sell-and-outlines-the-companys-long-term-plans-startupsmart\/","title":{"rendered":"Pandora\u2019s managing director dismisses speculation they\u2019re set to sell and outlines the company\u2019s long-term plans – StartupSmart"},"content":{"rendered":"
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Despite emerging speculation that Pandora plans to sell itself, its managing director says the company remains focused on returning value to artists and musicians.<\/p>\n

 <\/p>\n

\u201cWe have a very clear strategy that we\u2019ve articulated to the market for the next three to five years,\u201d Pandora Australia and New Zealand managing director Jane Huxley tells StartupSmart. <\/em><\/p>\n

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Being a company listed on the volatile New York stock exchange, she says there is always speculation<\/a> but they will continue serving their shareholders.<\/p>\n

\u00a0<\/em><\/p>\n

Speaking at the Pause Fest<\/em><\/a> creative-tech conference, Huxley discussed plans to disrupt the increasingly crowded music streaming space through sharing of data collected by Pandora.<\/p>\n

 <\/p>\n

\u201cArtists are wondering whether they are being compensated fairly,\u201d she said.<\/p>\n

 <\/p>\n

Huxley tells StartupSmart <\/em>that one of Pandora\u2019s key goals is to help artists get better value for the work they pour their hearts and souls into.<\/p>\n

 <\/p>\n

\u201cOur founder was a musician and it\u2019s something that he and we have had a desire to do for the last 15 years,\u201d she says.<\/p>\n

 <\/p>\n

To help them continue to serve musicians, Huxley says they\u2019ve had to come up with disruptive ways to build scale, volume and revenue to develop the assets needed to deliver on this.<\/p>\n

 <\/p>\n

\u201cWe are using genome data to look at artists that are surfacing in certain post code demarcated areas,\u201d she says.<\/p>\n

 <\/p>\n

Late last year, Pandora\u2019s Artist Marketing Platform (AMP) was launched.<\/p>\n

 <\/p>\n

Huxley says they are seeing great opportunities in running ticket sales through the platform, with independent artist Odesza selling out pre-sale tickets in recent trials.<\/p>\n

 <\/p>\n

But one of the most exciting aspects of AMP is that it gives artists access to Pandora\u2019s data, Huxley says.<\/p>\n

 <\/p>\n

\u201cBeing able to have free access to basic data is a really cool thing,\u201d she says.<\/p>\n

 <\/p>\n

The data is presented graphically through maps or charts to make it simple for artists to interpret and track who and where their listeners are.<\/p>\n

 <\/p>\n

Equipped with this information, Huxley says artists can really connect with fans, plan entire tours and develop products or services that directly meet the needs of their fans.<\/p>\n

 <\/p>\n

\u201cI think that\u2019s extraordinary,\u201d she says.<\/p>\n

 <\/p>\n

Nearly 70% of the artists on AMP are independent.<\/p>\n

 <\/p>\n

\u201cWe\u2019re really excited about being able to serve that community that has been in a bit of pain for the last little while but at the same time continue to bring awesome music to listeners in a really affordable, convenient way,\u201d she says.<\/p>\n

\u00a0<\/strong><\/p>\n

Huxley says to launch a successful business as an artist it takes the same fundamental building blocks as any other venture: identifying, listening to and growing your customers or listeners.<\/p>\n

 <\/p>\n

\u201cIt\u2019s all about building your fan base, if you can connect directly to your fans, communicate directly with them and if they like what you do they will put their hand in their pocket and subscribe to your career,\u201d she says.<\/p>\n

 <\/p>\n

Until recently, she says artists have outsourced that connection creation with fans or not really focused on it.<\/p>\n

 <\/p>\n

Disruption sparks out of markets, even outside the music industry, where there has been this kind of disconnect between service providers and consumers, Huxley says.<\/p>\n

 <\/p>\n

\u201cWe see extraordinary people building audiences on YouTube, they\u2019re building audiences through social and I think it\u2019s just a completely different playing field now than it was before,\u201d she says.<\/p>\n

 <\/p>\n

Follow StartupSmart on Facebook<\/a>, Twitter<\/a>, LinkedIn<\/a> and SoundCloud<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Despite emerging speculation that Pandora plans to sell itself, its managing director says the company remains focused on returning value<\/p>\n","protected":false},"author":2,"featured_media":62146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36288"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=36288"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62146"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=36288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=36288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=36288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}