{"id":36403,"date":"2023-10-20T14:43:51","date_gmt":"2023-10-20T14:43:51","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/australians-spend-10-hours-a-day-on-internet-connected-devices-the-digital-trends-you-need-to-know-startupsmart\/"},"modified":"2023-10-20T14:43:51","modified_gmt":"2023-10-20T14:43:51","slug":"australians-spend-10-hours-a-day-on-internet-connected-devices-the-digital-trends-you-need-to-know-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/australians-spend-10-hours-a-day-on-internet-connected-devices-the-digital-trends-you-need-to-know-startupsmart\/","title":{"rendered":"Australians spend 10 hours a day on internet connected devices: The digital trends you need to know – StartupSmart"},"content":{"rendered":"
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Australians are becoming more attached to their smartphones and small businesses need to keep up or be left behind, according to research published today.<\/p>\n

The latest\u00a0<\/span>Digital Australia<\/em>\u00a0<\/span>report from professional services firm Ernst & Young has found Australians spend on average 10 hours and 24 minutes engaging with their internet-connected devices every day.<\/p>\n

Almost a quarter of the 1500 people surveyed also said they spent more time on their smartphone than they did talking to their partner or friends.<\/p>\n

Aussies are also spending big bucks on their internet-enabled devices, with the average person forking out $181 a month on digital subscription services such as mobile phone data, apps\u00a0<\/span>and platforms such as Netflix<\/a>.<\/p>\n

In addition, almost 40% of those surveyed said they would rather conduct transactions over the internet than by phone or face-to-face.<\/p>\n

Jenny Young, customer leader for Ernst & Young, told\u00a0<\/span>SmartCompany<\/em>\u00a0<\/span>small businesses need to understand just how prevalent smartphones are in today\u2019s society.<\/p>\n

\u201cThey are an absolute necessity rather than an indulgence for Australians,\u201d Young says.<\/p>\n

\u201cThe fact we\u2019ve got two thirds of Australians checking their smartphones first thing in the morning and spending an average of 10 hours and 24 minutes in front of digital devices every day is very substantial.<\/p>\n

\u201cThe rate of usage of smartphones in particular just shows the trend towards mobility.\u201d<\/p>\n

Young says Australians have always embraced mobile phones, but now smartphone penetration is just over 80%.<\/p>\n

\u201cThat is very high,\u201d she says.<\/p>\n

\u201cWe are seeing, I think, continued improvement in consumer and business usage and capability. Businesses need to continue to innovate and improve their digital experience because, of course, it\u2019s a global marketplace and not just an Australian one. The market\u2019s always moving.\u201d<\/p>\n

While more and more Australians are shopping online, Young says the research suggests there remain some fundamental concerns that businesses should be tackling.<\/p>\n

The first is issues around security of personal information, such as bank details or contact information.<\/p>\n

\u201cNinety-seven per cent of Australians say safe and secure transactions are fundamental to having a quality digital experience,\u201d Young says.<\/p>\n

\u201cBusinesses need to address quite fundamental things around privacy and security. The importance of actually having a very strong, consistent digital experience is also key \u2013 and recognising customers across all different channels.\u201d<\/p>\n

Young also points out almost one quarter of respondents said they felt overwhelmed by the information provided by their mobile devices.<\/p>\n

\u201cBusinesses need to be mindful of that in terms of making their experiences intuitive and easy so users don\u2019t have to put a lot of effort into interacting with their websites,\u201d she says.<\/p>\n<\/p><\/div>\n

Article originally published by\u00a0<\/span>SmartCompany<\/a>. Follow SmartCompany on\u00a0<\/span>Facebook<\/a>,\u00a0<\/span>LinkedIn<\/a>\u00a0<\/span>and Twitter<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Australians are becoming more attached to their smartphones and small businesses need to keep up or be left behind, according<\/p>\n","protected":false},"author":2,"featured_media":62128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36403"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=36403"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62128"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=36403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=36403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=36403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}