{"id":36610,"date":"2023-10-20T14:45:10","date_gmt":"2023-10-20T14:45:10","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/illumination-solar-startupsmart\/"},"modified":"2023-10-20T14:45:10","modified_gmt":"2023-10-20T14:45:10","slug":"illumination-solar-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/illumination-solar-startupsmart\/","title":{"rendered":"Illumination Solar &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"110\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2012\/03\/l_illumination_shane--bakari.gif\" alt=\"Shane Thatcher\" title=\"Shane Thatcher\"\/><\/div>\n<p>The solar industry has taken a beating these past few years, but that hasn\u2019t stopped Shane Thatcher from starting Illumination Solar with a clear vision: \u201cTo eliminate the burning of kerosene as a fuel source in the developing world.\u201d <\/p>\n<p>\u00a0<\/p>\n<p>Illumination isn\u2019t focusing on the Australian market, but is instead turning to the developing world in order to make a change, being able to provide lights at such a low price due to carbon credits.<\/p>\n<p>\u00a0<\/p>\n<p>Thatcher\u2019s goal is as much as philanthropic as it is commercial and he says the business has already been able to \u201cchange the lives of over two hundred thousand people and managed to feed ourselves in the process.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>There are significant problems in bringing solar to the developing world, however.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOur markets and customers are geographically and culturally diverse,\u201d he says.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cThey often lack basic commercial infrastructure and it took some time to locate and develop reliable and trustworthy distribution partners.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>But he says by using a simple customer-focused design, the business has been able to produce a target price point that \u201cmakes an enormous difference to our customers\u2019 lives.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cThe market potential is absolutely enormous,\u201d Thatcher says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The solar industry has taken a beating these past few years, but that hasn\u2019t stopped Shane Thatcher from starting Illumination<\/p>\n","protected":false},"author":2,"featured_media":62073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36610"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=36610"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62073"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=36610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=36610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=36610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}