{"id":36717,"date":"2023-10-20T14:45:48","date_gmt":"2023-10-20T14:45:48","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/mmmule-page-2-of-2-startupsmart\/"},"modified":"2023-10-20T14:45:48","modified_gmt":"2023-10-20T14:45:48","slug":"mmmule-page-2-of-2-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/mmmule-page-2-of-2-startupsmart\/","title":{"rendered":"mmMule – Page 2 of 2 – StartupSmart"},"content":{"rendered":"
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For now it\u2019s just the three of us. And of course there\u2019s Henry the Mule, our trusty mascot.<\/p>\n
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Our initial traffic was all from social media, from Twitter in particular. We built up a lot of buzz prior to our soft launch so had a really amazing start.<\/p>\n
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We\u2019ve grown really well on social media \u2013 I guess that\u2019s down to the nature of the site, its uniqueness and the fact that the content is shared really easily from our site to help with this viral growth.<\/p>\n
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From there, we\u2019ve just used traditional PR. In the longer term, we\u2019re also looking at large-scale partnerships to help drive user acquisition and will be using a small army of mmMule and AngelMule ambassadors to help grow the brand.<\/p>\n
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We\u2019re literally one of the first sites in the world to attempt something so big.<\/p>\n
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We\u2019re solving a real two-sided problem \u2013 we\u2019re enabling people to essentially shop without borders whilst truly enriching people\u2019s travels by connecting them with locals.<\/p>\n
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We have such a strong social focus and we are working hard to maintain a loyal, engaged community.<\/p>\n
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Our biggest point of difference is probably AngelMule, which is something we\u2019re really passionate about.<\/p>\n
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We believe that most people want to make a difference in the world and now, with AngelMule, we\u2019re enabling those connections.<\/p>\n
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We\u2019re dreaming big and we really think that mmMule is going to forever change the way people travel, get stuff delivered and help not-for-profits.<\/p>\n
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At this stage we\u2019re pre-revenue \u2013 we haven\u2019t introduced the monetisation strategy just yet. Our main aim is to grow the community.<\/p>\n
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We aim to have postings from over 100 countries within the year.<\/p>\n
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I think with any peer-to-peer website, the biggest thing to overcome is the trust issue, so we\u2019ve been really thorough in providing trust and safety advice for our users.<\/p>\n
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We\u2019ve also introduced features like a private messaging system and references to rate experiences. We\u2019re looking at adding even more trust and safety measures as we grow.<\/p>\n
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Of course there\u2019s a million things we would have done differently, but that\u2019s what is so fascinating about working in a start-up \u2013 you never stop learning.<\/p>\n
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In fact, I think the constant learning you experience, and the agility that\u2019s needed in a start-up, is what we thrive on.<\/p>\n
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I have a few pointers:<\/p>\n
How many staff do you have? \u00a0 For now it\u2019s just the three of us. And of course there\u2019s Henry<\/p>\n","protected":false},"author":2,"featured_media":62051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36717"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=36717"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62051"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=36717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=36717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=36717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}