{"id":36987,"date":"2023-10-20T14:47:24","date_gmt":"2023-10-20T14:47:24","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/space-hero-startupsmart\/"},"modified":"2023-10-20T14:47:24","modified_gmt":"2023-10-20T14:47:24","slug":"space-hero-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/space-hero-startupsmart\/","title":{"rendered":"Space Hero – StartupSmart"},"content":{"rendered":"
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\"GreyDetermined to take on the major players in commercial property marketing, Brisbane entrepreneur Grey Rogers has launched multimedia website Space Hero<\/a>. <\/span> <\/p>\n

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Since kicking off in July this year, Space Hero has expanded its portfolio from one listing to almost 800, with high-profile properties helping to boost hits to more than 11,000 per month.<\/p>\n

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Rogers talks to StartupSmart about cutting his teeth in commercial property marketing.<\/p>\n

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What inspired the idea for Space Hero?<\/h2>\n


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The idea of the business was to become a leader in the commercial property website space \u2013 hence \u201chero\u201d.<\/p>\n

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\u201cSpace\u201d refers to all forms of commercial property space for lease or sale.<\/p>\n

How did you decide on the name?<\/h2>\n

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In a space cluttered with varying spinoffs of property \u2013 real estate and commercial \u2013 it was important to come up with a name that stood apart from the rest.<\/p>\n

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We think of ourselves as unique and progressive in a typically conservative market.<\/p>\n

How long did you work on the site before you launched it?<\/h2>\n


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We worked on the site for 18 months before the launch.<\/p>\n

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What were the major challenges?<\/h2>\n

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There were various challenges including teaming up with the right developer. This was in fact very difficult.<\/p>\n

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Other major challenges included putting together a site that was different but also retained some of the ingrained processes and functions that agents and users were accustomed to.<\/p>\n

How did you fund the business?<\/h2>\n

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Space Hero was self-funded. The start-up costs were approximately $80,000 to $100,000.<\/p>\n

What are your revenue projections for 2011\/12?<\/h2>\n


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I envisage that we will triple Space Hero\u2019s revenue after its first year of operations.<\/p>\n

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How did you promote the business?<\/h2>\n

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I promoted Space Hero with lots of face-to-face meetings with clients, as well as an aggressive SEO strategy.<\/p>\n

How many staff do you have?<\/h2>\n

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Space Hero has two people on staff.<\/p>\n

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How is your site different to other property sites?<\/h2>\n


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Space Hero is unique in that it delivers professionally produced video listings for properties, both for sale or lease.<\/p>\n

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These video listings serve as online commercials for the property, allowing viewers to immerse themselves in the property and its surrounds.<\/p>\n

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My 18 months of research prior to launching the business highlighted the need for a commercial property website that delivered users a better search experience.<\/p>\n

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Space Hero provides an efficient marketing tool that cuts down on time wasted at property inspections. This is a benefit to both agents and potential tenants, and something that I noticed was glaringly absent in the market.<\/p>\n

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We have also ensured all the content on the website is handheld device-friendly, allowing agents and tenants to browse on the go, be it from their office chair or from the other side of the world.<\/p>\n

What\u2019s the biggest risk you face?<\/h2>\n

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At this early stage, the biggest risk for Space Hero is the current state of the economy. I am sure most small businesses are anxiously keeping a close eye on how their market is tracking.<\/p>\n

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What has been the biggest learning curve?<\/h2>\n

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The steepest learning curve \u2013 and I think this applies to all businesses \u2013 is gaining the most intimate knowledge of your customer.<\/p>\n

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Despite lots of research, nothing compares to actually learning on the job.  The site has evolved and changed as a result of lots of learning and it will continue to evolve and change into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

Determined to take on the major players in commercial property marketing, Brisbane entrepreneur Grey Rogers has launched multimedia website Space<\/p>\n","protected":false},"author":2,"featured_media":62006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36987"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=36987"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/36987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62006"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=36987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=36987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=36987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}