{"id":37283,"date":"2023-10-20T14:49:09","date_gmt":"2023-10-20T14:49:09","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/airtasker-to-put-gift-cards-in-major-supermarkets-and-retailers-startupsmart\/"},"modified":"2023-10-20T14:49:09","modified_gmt":"2023-10-20T14:49:09","slug":"airtasker-to-put-gift-cards-in-major-supermarkets-and-retailers-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/airtasker-to-put-gift-cards-in-major-supermarkets-and-retailers-startupsmart\/","title":{"rendered":"Airtasker to put gift cards in major supermarkets and retailers – StartupSmart"},"content":{"rendered":"
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The sharing economy will soon be \u201cmore accessible than ever\u201d in Australia as the concept begins to enter the mainstream, Airtasker founder Tim Fung says.<\/p>\n

With large startups like Uber and Airbnb now gaining widespread attention, Fung says it\u2019s also important that other services operating in the sharing economy also get exposure.<\/p>\n

\u201cWe want to be breaking down the barriers to people operating in the peer-to-peer economy,\u201d Fung says.<\/p>\n

This is why Airtasker will be introducing gift cards in more traditional shopping locations like Coles, Woolworths and Big W, which eventually will up to a distribution network of over 2300 retail outlets around Australia.<\/p>\n

This is big exposure for Airtasker and the sharing economy in general.<\/p>\n

A survey conducted by the startup found that while nearly 45% of Australians are aware of sharing economy platforms, only 17% have actually made a transaction through one, and just 7% have used them to make some extra cash.<\/p>\n

\u201cThis is absolutely about breaking down those concerns people may have with the sharing economy by creating positive experiences and putting it out there,\u201d he says.<\/p>\n

\u201cIt\u2019s about creating the behaviours so people now understand that it\u2019s just as trustworthy to work with someone on a small job that lives up the road as someone from the Yellow Pages<\/i>.<\/p>\n

Creating exposure and awareness for the sharing economy<\/h3>\n

Fung says it\u2019s all about context and creating awareness of what\u2019s on offer in the peer-to-peer economy.<\/p>\n

\u201cIt\u2019s definitely creating awareness,\u201d he says.<\/p>\n

\u201cIt\u2019s not a product you have to be massively tech savvy to use \u2013 everyone needs their house cleaned, everyone needs delivery, and we want to broaden our audience.<\/p>\n

\u201cThe main thesis for creating the Airtasker cards was we were finding that the services industry is all about being in the right place at the right time.<\/p>\n

\u201cIf you put up a billboard and ask if you want to buy some cleaning and the person isn\u2019t interested in the moment, they\u2019re not going to buy it no matter how cheap it is. It\u2019s all about contextual placement.\u201d<\/p>\n

The gift cards, which will be worth $50 credit on the Airtasker platform, will come in three customisable options \u2013 cleaning, installations and furniture assembly.<\/p>\n

\u201cWhen you buy IKEA furniture, you need someone to assemble it. When you buy a TV you need it wall-mounted,\u201d Fung says.<\/p>\n

\u201cWe want to be in the right place at the right time, and create that contextual and tangible way to do that.<\/p>\n

\u201cWhen you\u2019re in Big W and you\u2019re buying a trampoline, you\u2019ll see our card saying \u2018hey get your trampoline assembled with Airtasker\u2019.\u201d<\/p>\n

Buying time<\/h3>\n

The cards will be stocked at the retailers as part of a distribution agreement.<\/p>\n

\u201cThis puts Airtasker out there and creates a top-of-mind advantage, and that\u2019s really important,\u201d Fung says.<\/p>\n

\u201cWhen people are thinking of selling something second-hand, they go to eBay. When they\u2019re renting out their home, they go to Airbnb. We want to be so when they want something done, they go to Airtasker.\u201d<\/p>\n

The cards are also based around a simple concept of giving a loved one the ability to not waste time on menial tasks.<\/p>\n

\u201cWe\u2019re excited that people can now buy time for each other,\u201d Fung says.<\/p>\n

Fung says he hopes to have the cards rolled out across more retailers next year, and that\u2019s just the beginners of his grand plans for Airtasker.<\/p>\n

\u201cWe have big ambitions,\u201d he says.<\/p>\n

Do you know more on this story or have a tip of your own? Raising capital or launching a startup? Let us know. Follow StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The sharing economy will soon be \u201cmore accessible than ever\u201d in Australia as the concept begins to enter the mainstream,<\/p>\n","protected":false},"author":2,"featured_media":61955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37283"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=37283"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61955"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=37283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=37283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=37283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}