{"id":37340,"date":"2023-10-20T14:49:32","date_gmt":"2023-10-20T14:49:32","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/melbourne-startup-aims-to-kick-start-your-mobile-phones-battery-life-startupsmart\/"},"modified":"2023-10-20T14:49:32","modified_gmt":"2023-10-20T14:49:32","slug":"melbourne-startup-aims-to-kick-start-your-mobile-phones-battery-life-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/melbourne-startup-aims-to-kick-start-your-mobile-phones-battery-life-startupsmart\/","title":{"rendered":"Melbourne startup aims to kick-start your mobile phone\u2019s battery life – StartupSmart"},"content":{"rendered":"
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Is your phone constantly out of juice? Not to worry, a Melbourne-based startup is coming to the rescue.<\/p>\n

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Eubi<\/a>, an Australian business that specialises in portable phone chargers, launched yesterday with products that resemble a small, stylish battery. The chargers, which are available in a range of colours, are compatible with any mobile device as long as the user has their phone\u2019s USB cable.<\/p>\n

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Co-founder Melvin Chee says he started out selling electronics online and soon realised there was a gap in the market for portable mobile phone chargers. However, the concept for Eubi really took hold after completing an internship with Groupon Malaysia in December 2013.<\/p>\n

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\u201cI was really, really surprised that people don\u2019t actually know the usefulness of a portable charger,\u201d he says.<\/p>\n

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Immediately after his internship, Chee flew back to Melbourne and started working on Eubi with three other co-founders. In March this year he started searching for a manufacturer in China.<\/p>\n

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While Eubi chargers are currently only available in Australia, Chee told StartupSmart <\/i>he is looking to take the idea beyond our shores.<\/p>\n

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\u201cWe are looking to expand to New Zealand soon,\u201d he says.<\/p>\n

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Eubi\u2019s website is modern and sleek, with taglines like \u201cstay on the go\u201d and \u201ccherish moments\u201d. Chee says this is all part of the business\u2019s marketing plan \u2013 he would like users to think of Eubi as more than just an electronic device.<\/p>\n

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\u201cWe don\u2019t just brand it as an electronic brand but a lifestyle brand,\u201d he says. \u201cSomething you carry around every day like a laptop or iPad.\u201d<\/p>\n

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So far Chee has been bootstrapping the project.<\/p>\n

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\u201cIt\u2019s been quite difficult,\u201d he says. \u201cEvery penny we spend we say, should we spend this money? It would be great if we had an investor.\u201d<\/p>\n

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The fact the project is being self-funded is all the more admirable when you discover that Chee is still a student, juggling his passion for startups while studying business, economics and finance at RMIT University. But he says he is getting the work\/life balance \u201cright for now\u201d.<\/p>\n

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When asked what his advice to fellow entrepreneurs would be, Chee says sometimes you just have to put down the textbooks and take a leap of faith.<\/p>\n

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<\/b><\/p>\n

\u201cJust do it,\u201d he says. \u201cTheory is good, but I always like to get out and do things.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Is your phone constantly out of juice? Not to worry, a Melbourne-based startup is coming to the rescue. \u00a0<\/p>\n","protected":false},"author":2,"featured_media":61943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37340"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=37340"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61943"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=37340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=37340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=37340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}