{"id":37370,"date":"2023-10-20T14:49:42","date_gmt":"2023-10-20T14:49:42","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/an-aide-bemoir-startup-aims-to-use-nfc-to-make-social-media-more-intimate-startupsmart\/"},"modified":"2023-10-20T14:49:42","modified_gmt":"2023-10-20T14:49:42","slug":"an-aide-bemoir-startup-aims-to-use-nfc-to-make-social-media-more-intimate-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/an-aide-bemoir-startup-aims-to-use-nfc-to-make-social-media-more-intimate-startupsmart\/","title":{"rendered":"An aide Bemoir: startup aims to use NFC to make social media more intimate – StartupSmart"},"content":{"rendered":"
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An Australian startup is looking to leverage near field communications (NFC) technology to allow people to tell stories through their most beloved possessions.<\/p>\n

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Bemoir<\/a>, based in Melbourne, hopes to become a social network that is more intimate and personal than other platforms currently on the market.<\/p>\n

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Founder and chief executive Patrick Beraud told StartupSmart <\/i>Bemoir will allow users to link videos, photos and sound to physical objects by using NFC technology or QR codes.<\/p>\n

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\u201cThe biggest problem we are having with social media right now is it enables you to talk a lot but it doesn\u2019t enable you to express who you really are,\u201d he says.<\/p>\n

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\u201cIt also creates a distance between your physical world and your digital world. We are fusing your digital world and physical world into one.\u201d<\/p>\n

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The startup is running a crowdfunding campaign on Kickstarter<\/a> with the aim of raising \u00a325,000 ($46,000).<\/p>\n

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\u201cWe need a little bit more money to push us over the finish line and to launch we need to build support,\u201d Beraud says.<\/p>\n

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\u201cKickstarter gives us the ability to start building that base and be making the right noise we need to make.\u201d<\/p>\n

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Bemoir would be ideal for users wishing to add an additional experience to a family heirloom, artwork or childhood toy, according to Beraud. Should the crowdfunding campaign be unsuccessful the startup will turn to the investors it is currently in discussions with.<\/p>\n

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\u201cOne of the main hurdles for us is to make our product very simple and easy to use,\u201d Beraud says.<\/p>\n

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\u201cThere\u2019s a little bit of education we need to bring to the customers along with it because it\u2019s totally different to any social media out there now.\u201d<\/p>\n

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A number of Australian startups have been leveraging NFC technology, including contactless communications startup Tapit and a South Australian company looking to bring modern technology to traditional memorials.<\/p>\n

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Follow <\/i>StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

An Australian startup is looking to leverage near field communications (NFC) technology to allow people to tell stories through their<\/p>\n","protected":false},"author":2,"featured_media":61938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37370"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=37370"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61938"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=37370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=37370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=37370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}