{"id":37374,"date":"2023-10-20T14:49:44","date_gmt":"2023-10-20T14:49:44","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-a-sydney-startup-secured-a-partnership-with-one-of-the-worlds-biggest-travel-sites-startupsmart\/"},"modified":"2023-10-20T14:49:44","modified_gmt":"2023-10-20T14:49:44","slug":"how-a-sydney-startup-secured-a-partnership-with-one-of-the-worlds-biggest-travel-sites-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-a-sydney-startup-secured-a-partnership-with-one-of-the-worlds-biggest-travel-sites-startupsmart\/","title":{"rendered":"How a Sydney startup secured a partnership with one of the world\u2019s biggest travel sites – StartupSmart"},"content":{"rendered":"
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Being confident in your offering and clearly defining its strategic use can help your startup secure a partnership with a big player in your field, Booking Boss CEO Renee Welsh says.<\/p>\n

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Booking Boss, an online booking system for the tourism industry, has partnered with online travel giant Expedia, a deal which will see its offering expand around the world.<\/p>\n

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A key to landing the deal was being certain the product was completely ahead of the game before even approaching Expedia, Welsh tells StartupSmart.<\/i><\/p>\n


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\u201cI always approach strategic partners with that mindset,\u201d she says.<\/p>\n

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Before approaching a large organisation, Welsh strongly recommends identifying how your startup can solve a problem for them, why you are the best company to do it and how it will add value to their business.<\/p>\n

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\u201cThere\u2019s always something a small company can provide a large company so never be afraid to find out how your solution can impact them positively,\u201d she says.<\/p>\n

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While you can\u2019t guarantee that a larger organisation will be willing to adopt your solution, Welsh encourages startups to give it a shot.<\/p>\n

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She also advises that you speak to what you will do and deliver on any promises made.<\/p>\n

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\u201cIt\u2019s always nerve-wracking,\u201d she says.<\/p>\n

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\u201cIf you make sure you are true to your word, you will be respected by any business in the world.\u201d<\/p>\n

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Having a unique product<\/b><\/p>\n

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Welsh says the partnership formed because of Booking Boss\u2019s one-of-a-kind system for tour operators, trade distributors and consumers.<\/p>\n

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\u201cBooking Boss is a reservation and booking management platform for tours, activities and attractions,\u201d she says.<\/p>\n

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The unique thing about Booking Boss, Welsh says, is its integrated channel manager, which lets clients instantly feed prices, availability and specials through websites powered by Expedia<\/a> so consumers can make purchases in real-time.<\/p>\n

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\u201cFor the consumer this means instant confirmation and no waiting at the gate to exchange your voucher for a valid ticket,\u201d she says.<\/p>\n

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Welsh says the automated system also reduces chance of fraud.<\/p>\n

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\u201cIt\u2019s a much more seamless and consumer positive experience,\u201d she says.<\/p>\n

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Though it\u2019s too early to report on financials, Welsh says Expedia\u2019s massive marketing campaigns, global reach and multi-million dollar deal with Tourism Australia<\/a> to boost international visits into the country present immense opportunity for Booking Boss.<\/p>\n

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\u201cThere will be significant uplift in the volume and number of bookings,\u201d she says.<\/p>\n

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Expedia, which offers more than 10,000 activities and 250,000 accommodation options, has a robust online portfolio including major international brands Hotels.com<\/a> and Wotif.com<\/a>.<\/p>\n

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With beta testing due to finish in the next two weeks, Welsh says they have been adding on operators everyday including large scale tour operators of major attractions across Australia and New Zealand.<\/p>\n

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\u201cOur main goal for 2016 is to continue to expand globally and set up offices in Europe and the US,\u201d she says.<\/p>\n

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Follow StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Being confident in your offering and clearly defining its strategic use can help your startup secure a partnership with a<\/p>\n","protected":false},"author":2,"featured_media":61936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37374"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=37374"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61936"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=37374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=37374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=37374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}