{"id":37377,"date":"2023-10-20T14:49:46","date_gmt":"2023-10-20T14:49:46","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/why-this-sydney-startup-bought-out-its-competitor-startupsmart\/"},"modified":"2023-10-20T14:49:46","modified_gmt":"2023-10-20T14:49:46","slug":"why-this-sydney-startup-bought-out-its-competitor-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/why-this-sydney-startup-bought-out-its-competitor-startupsmart\/","title":{"rendered":"Why this Sydney startup bought out its competitor – StartupSmart"},"content":{"rendered":"
\"Zoom2u<\/div>\n

A Sydney startup offering on-demand couriers has acquired a fellow logistics startup in a bid to accelerate its network and growth.<\/p>\n

Zoom2U<\/a>, which recently partnered with meal delivery platform Menulog<\/a>, has now acquired Fetchh<\/a>, a startup that automates pick-ups, packaging and posting.<\/p>\n

Zoom2U founder Steve Orenstein says the decision was a strategic move to amplify its innovative talent and bridge his roadmap with another startup\u2019s as they work toward disrupting the logistics space.<\/p>\n

\u201cI\u2019m always looking at what other startups are doing and how they complement what we\u2019re doing,\u201d Orenstein tells StartupSmart<\/em>.<\/p>\n

After months of discussions about their plans for the market and solutions they wanted to solve, Orenstein says they realised it would make a lot of sense to join forces.<\/p>\n

Now Zoom2U can draw from\u00a0Fetchh\u2019s customer base, IP and talented team of innovators, he says.<\/p>\n

\u201cFor us, it\u2019s all about just growing faster and expanding our network,\u201d Orenstein says.<\/p>\n

Operating out of North Sydney, the platform facilitates deliveries across Sydney, Melbourne, Adelaide and Brisbane.<\/p>\n

Zoom2U is planning for expansion across other states as it brings on more major partners, which they can\u2019t disclose yet.<\/p>\n

Since launching in 2014<\/a>, the startup\u00a0has enjoyed rapid growth in the volume of deliveries and Zoom2U is now turns over more than $1 million, Orenstein says.<\/p>\n

\u201cWe\u2019re adding more than 1000 customers every month,\u201d he says.<\/p>\n

Orenstein believes the startup’s\u00a0success boils down to a combination of things and an ongoing journey of building and expanding.<\/p>\n

\u201cIt\u2019s constantly reviewing what you\u2019re doing and then analysing it,\u201d he says.<\/p>\n

Taking this approach helped the team\u00a0regularly identify areas for improvement and growth so they could acquire more customers, couriers and deliveries.<\/p>\n

In industries like logistics, Orenstein says it\u2019s difficult and expensive for a startup to achieve accelerated growth and customer acquisition so amplifying one\u2019s power with another startup can make this process much easier.<\/p>\n

\u201cNow we\u2019re really focused on growing our network and growing our couriers,\u201d he says.<\/p>\n

\u201cWe\u2019re doing different things in the logistics space and building our own network of couriers.\u201d<\/p>\n

Fetchh founders Will Jensen and Bryan Maass have worked with many Australian startups trying to change traditional post and courier services.<\/p>\n

\u201cAmong the teams we worked with, Zoom2U stood out as a game changer,\u201d Jensen says.<\/p>\n

\u201cThe technology Zoom2U uses to tell customers where their couriers are, at all times, is fantastic and saves everyone so much time.\u201d<\/p>\n

For other startups planning on acquiring other players in their market, Orenstein says the most important thing is finding a good cultural fit.<\/p>\n

\u201cIf we didn\u2019t have the same values or thoughts on where we were going, it wouldn\u2019t have made sense,\u201d Orenstein says.<\/p>\n

Follow StartupSmart on<\/em> Facebook<\/a>,<\/em> Twitter<\/a>,<\/em> LinkedIn<\/a><\/em> and<\/em> Soundcloud<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Sydney startup offering on-demand couriers has acquired a fellow logistics startup in a bid to accelerate its network and<\/p>\n","protected":false},"author":2,"featured_media":61935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37377"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=37377"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61935"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=37377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=37377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=37377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}