{"id":37514,"date":"2023-10-20T14:50:35","date_gmt":"2023-10-20T14:50:35","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/three-pr-tips-for-startups-on-a-budget-startupsmart\/"},"modified":"2023-10-20T14:50:35","modified_gmt":"2023-10-20T14:50:35","slug":"three-pr-tips-for-startups-on-a-budget-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/three-pr-tips-for-startups-on-a-budget-startupsmart\/","title":{"rendered":"Three PR tips for startups on a budget – StartupSmart"},"content":{"rendered":"
\"No<\/div>\n

One of the biggest mistakes a startup can make is not thinking about its story as a long-term strategy, the author of a new startup communications book says.<\/p>\n

Andiron Publishing founder Jonathan Englert has co-authored\u00a0No Dead Monkeys,\u00a0<\/em>a practical communications guide for startups, along with award-winning tech journalist Jeremy Kirk.<\/p>\n

He says that founders often go to the media without a solid plan in place, and without considering whether the coverage will actually be of any benefit.<\/p>\n

\u201cThey\u2019re deciding now we\u2019re going to go to the media rather than a larger sense of how that\u2019s going to work,\u201d Englert tells\u00a0StartupSmart<\/em>.<\/p>\n

\u201cWithout a sense of how it connects with the people you\u2019re telling.\u201d<\/p>\n

The pair\u00a0officially launched the book at BlueChilli’s Sydney office on Tuesday night.<\/p>\n

While its concepts\u00a0can be applied in\u00a0any business, Englert says it was written with\u00a0startups that have\u00a0limited money for PR in mind.<\/p>\n

1.\u00a0Run an internal core story session<\/h3>\n

Englert says startups should think about their story from very early on.<\/p>\n

\u201cThe story can shape your management of your company, it can shape how you progress, it\u2019ll help you decide what you should be doing and what you shouldn\u2019t,\u201d he says.<\/p>\n

Englert recommends \u201ccore story sessions\u201d with key team members to explore who exactly they are, the problem they’re addressing\u00a0and where\u00a0they’re headed.<\/p>\n

In addition to defining key messaging, he\u00a0says this can also help to uncover internal issues with the startup’s structure.<\/p>\n

\u201cI know one founder who did it and three of the members in the room were not a fit and I could see him in the room go, \u2018oh my gosh, I\u2019ve got to change something\u2019\u201d Englert says.<\/p>\n

He says founders should test\u00a0testing the story out with friends,\u00a0trusted advisors and even strangers.<\/p>\n

\u201cYou want to test what elements are quirky and good, and what elements are quirky and bad, and what elements fit with your team and what you do,” he says.<\/p>\n

2. Keep track of the news cycle<\/h3>\n

As the news cycle is fluid, Englert says the relevance of a startup can peak at various times, which may spark unexpected interest from the media – and founders must be prepared.<\/p>\n

\u201cYou need to have a story ready for those golden opportunities,\u201d he says.<\/p>\n

Employing media experts within\u00a0the team or externally\u00a0can be helpful to keep startups on the button in riding news waves.<\/p>\n

\u201cIf you\u2019re not at that stage, develop a sense of the news in your area, who\u2019s writing about apps like yours,\u201d Englert says.<\/p>\n

\u201cLook at macro elements and the market that are related to these stories and your particular technology so you can make the connections and build relationships with journalists covering that area.\u201d<\/p>\n

3.\u00a0Be careful on social media<\/h3>\n

The “instant reaction” of social media is a double-edged sword, Englert says.<\/p>\n

\u201cThere are a lot of smoldering monkeys on social media because founders can be very passionate about engaging with their potential customers and audience but also protecting what they\u2019ve built,\u201d he says.<\/p>\n

The ability to connect with audiences and customers can be greatly appealing but if it isn\u2019t done properly it can be detrimental for new startups, Englert says.<\/p>\n

When complaints are raised on such social media, he says new founders should address the issue directly with the person offline.<\/p>\n

\u201cTonality may be wrong, you may sound defensive and it may bring a whole lot of things out of the woodworks,\u201d Englert\u00a0says.<\/p>\n

\u201cAnd it\u2019s kind of a permanent thing.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook<\/a>,<\/em> Twitter<\/a>,<\/em> LinkedIn<\/a><\/em> and<\/em> Soundcloud<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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