{"id":37670,"date":"2023-10-20T14:51:35","date_gmt":"2023-10-20T14:51:35","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/not-quite-silicon-valley-how-this-business-software-startup-sprang-from-an-unlikely-setting-startupsmart\/"},"modified":"2023-10-20T14:51:35","modified_gmt":"2023-10-20T14:51:35","slug":"not-quite-silicon-valley-how-this-business-software-startup-sprang-from-an-unlikely-setting-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/not-quite-silicon-valley-how-this-business-software-startup-sprang-from-an-unlikely-setting-startupsmart\/","title":{"rendered":"\u201cNot quite Silicon Valley\u201d: How this business software startup sprang from an unlikely setting – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

\u00a0<\/p>\n

Nearly seven hours\u2019 drive from Sydney and with a population of just 2000 people, Nyngan isn\u2019t the typical setting for a software company.<\/p>\n

\u00a0<\/p>\n

But three of the town\u2019s residents \u2013 brothers Ian and Graeme Perkins, and Richard Bootle \u2013 have launched tech startup Rundl<\/a>, a platform that hopes to transform the way businesses communicate.<\/p>\n

\u00a0<\/p>\n

\u201cIt\u2019s not quite Silicon Valley,\u201d Bootle says.<\/p>\n

\u00a0<\/p>\n

The software startup isn\u2019t the team\u2019s first business; they came up with the idea after their law firm Lawlab worked on the federal government\u2019s water purchase program.<\/p>\n

\u00a0<\/p>\n

They found there wasn\u2019t a platform that allowed them to communicate with all the different professionals working on the project.<\/p>\n

\u00a0<\/p>\n

Bootle says when different businesses work together, they still tend to isolated \u201csiloes\u201d rather than truly collaborating.<\/p>\n

\u00a0<\/p>\n

\u201cThe communication is being left to the client themselves, which is the last thing you want them to have to do,\u201d he says.<\/p>\n

\u00a0<\/p>\n

He calls Rundl \u201cthe Facebook of business\u201d, letting businesses collaborate on and share documents, and check in with each other\u2019s progress online.<\/p>\n

\u00a0<\/p>\n

But the team\u2019s rural location posed some challenges for their new business.<\/p>\n

\u00a0<\/p>\n

\u201cWe had the idea, and we built software, but we didn\u2019t have the bandwidth to enable the communication we needed,\u201d Bootle says.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u201cWe spent a bit of time lobbying for that, things we wouldn\u2019t have to do in a capital city environment.\u201d<\/p>\n

\u00a0<\/p>\n

Nowadays, Bootle says new technologies mean geographic isolation should no longer be an obstacle when doing business.<\/p>\n

\u00a0<\/p>\n

\u201cNow it\u2019s all about how far away you are from your iPhone,\u201d he says.<\/p>\n

\u00a0<\/p>\n

\u201cJust being about to video conference with someone easily and cheaply, it\u2019s redefined distance.<\/p>\n

\u00a0<\/p>\n

\u201cWe\u2019ll find more and more startups and professional service providers being able to live a long way from their customers.\u201d<\/p>\n

\u00a0<\/p>\n

Bootle says that\u2019s even true of lawyers like him, a profession he calls notoriously conservative.<\/p>\n

<\/b><\/p>\n

\u201cStartups are not something they\u2019ve traditionally been on the front foot with,\u201d he says.<\/p>\n

\u00a0<\/p>\n

But the team has seen a strong uptake of Rundl in the legal sector, as well as attracting interest from other professions like brokers and real estate agents.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Do you know more on this story or have a tip of your own? Raising capital or launching a startup? Let us know. Follow StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Nearly seven hours\u2019 drive from Sydney and with a population of just 2000 people, Nyngan isn\u2019t the typical setting<\/p>\n","protected":false},"author":2,"featured_media":61865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37670"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=37670"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61865"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=37670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=37670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=37670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}