{"id":37674,"date":"2023-10-20T14:51:36","date_gmt":"2023-10-20T14:51:36","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/metaverse-makeovers-tells-how-to-nail-an-expansion-into-china-startupsmart\/"},"modified":"2023-10-20T14:51:36","modified_gmt":"2023-10-20T14:51:36","slug":"metaverse-makeovers-tells-how-to-nail-an-expansion-into-china-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/metaverse-makeovers-tells-how-to-nail-an-expansion-into-china-startupsmart\/","title":{"rendered":"Metaverse Makeovers tells: How to nail an expansion into China – StartupSmart"},"content":{"rendered":"
Australian entrepreneurs need to stop thinking their tech startup will immediately go \u201cgangbusters\u201d in the Asia market, Metaverse Makeovers<\/a> CEO Thea Baumann says. <\/p>\n \u00a0<\/p>\n The augmented reality wearables startup has been focusing intensely on China of late, and Baumann says this is a long process that requires finesse and expertise.<\/p>\n \u00a0<\/p>\n \u201cIn China there\u2019s always a perception that if you introduce a tech product it\u2019s going to go gangbusters,\u201d Baumann says.<\/p>\n \u201cIt actually takes a lot longer just in terms of the relationships you have to build. It really takes time.\u201d<\/p>\n \u00a0<\/p>\n It has involved having to virtually redesign and localise every aspect of the startup, right down to its name after it turned out there was no Chinese translation for \u201cMetaverse\u201d.<\/p>\n \u00a0<\/p>\n \u201cWe are trying to integrate using Australian expertise and quality in the way we design, develop and produce products in China,\u201d she says.<\/p>\n \u00a0<\/p>\n <\/p>\n \u00a0<\/p>\n \u201cWe want to scale here in China in a way that is localised and genuine, built on true collaboration partnerships, rather than coming over as a foreign force going gangbusters in your country.\u201d<\/p>\n \u00a0<\/p>\n Baumann will be discussing her experiences in the Asia market and lending her expertise at the Creative3 conference in Brisbane later this month<\/a>. The forum aims to bring together creative, inspiring and influential entrepreneurs across two days.<\/p>\n \u00a0<\/p>\n The going hasn\u2019t always been easy for the young startup though, and Baumann says this is down to the difficulties of operating in China, and its unique products.<\/p>\n \u00a0<\/p>\n \u201cIt\u2019s always incredibly hard,\u201d she says.<\/p>\n \u00a0<\/p>\n \u201cThere\u2019s no benchmark or model for what we\u2019re doing. We\u2019re literally introducing a new augmented reality product designed for the Chinese market.<\/p>\n \u00a0<\/p>\n <\/p>\n \u00a0<\/p>\n \u201cWhen you\u2019re doing a really new thing in a very emergent and quite volatile market, there are constantly new obstacles and things you could have never foreseen or predicted.<\/p>\n \u00a0<\/p>\n \u201cThere are very choppy waters and it is never smooth sailing.\u201d<\/p>\n \u00a0<\/p>\n Baumann says the secret to being successful in a new, international market is making an effort to truly understand the culture, making sure all products and marketing techniques are localised and most of all, hard work.<\/p>\n \u00a0<\/p>\nTranslating everything<\/b><\/h2>\n
It\u2019s never smooth sailing<\/b><\/h2>\n