{"id":37701,"date":"2023-10-20T14:51:50","date_gmt":"2023-10-20T14:51:50","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-a-misread-press-release-led-a-perth-entrepreneur-to-create-a-startup-that-helps-artists-book-gigs-startupsmart\/"},"modified":"2023-10-20T14:51:50","modified_gmt":"2023-10-20T14:51:50","slug":"how-a-misread-press-release-led-a-perth-entrepreneur-to-create-a-startup-that-helps-artists-book-gigs-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-a-misread-press-release-led-a-perth-entrepreneur-to-create-a-startup-that-helps-artists-book-gigs-startupsmart\/","title":{"rendered":"How a misread press release led a Perth entrepreneur to create a startup that helps artists book gigs – StartupSmart"},"content":{"rendered":"
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A gig-booking platform that has nearly 200 bands listed at launch owes its existence to a misread press release.<\/p>\n

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Gigger<\/a> founder and musician Anthony Manning-Franklin tells StartupSmart <\/i>he received a press release from a company organising house parties and mistakenly thought they were creating a platform for live music events.<\/p>\n

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When he found out that such a platform didn\u2019t exist, the Perth-based Manning-Franklin decided to create it himself.<\/p>\n

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\u201cOne of the biggest things it does is it lets you see who is available for a gig instantly, message them and book them all from that same page,\u201d Manning-Franklin says.<\/p>\n

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Until now, he says co-ordinating events has been a hefty process for all parties with venue holders having to trawl around Facebook<\/a> profiles trying to find links to BandCamp<\/a> or similar to secure talent.<\/p>\n

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\u201cWith Gigger this process goes from taking a few hours to taking a few seconds,\u201d he says.<\/p>\n

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Similar to the Airbnb<\/a> marketplace model, Gigger lets artists, venues and promoters connect on a single platform, which ultimately streamlines the whole process of organising live music shows.<\/p>\n

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Manning-Franklin put his own music endeavours on hold to enter into a mission to empower live music with technology.<\/p>\n

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When he started up Gigger, he was working on creating a new band.<\/p>\n

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\u201cI was performing in my own band and recording artists,\u201d he says.<\/p>\n

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He says that more people in the creative space need to start thinking of ways to improve process.<\/p>\n

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\u201cProcess improvements means economic improvement, which means better profitability, better margins and more art,\u201d he says.<\/p>\n

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To help with Gigger\u2019s system and interface, Manning-Franklin linked with UX designer Kristy Davis, who has worked directly with major tech organisations including Cochlear<\/a> and Nero<\/a>.<\/p>\n

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He has also teamed up with fellow music industry veteran Laith Tierney.<\/p>\n

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Since launching last Friday, Manning-Franklin says nearly 200 Perth-based bands have registered on Gigger.<\/p>\n

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The platform, which is available for use across Australia, is expected to grow organically through word of mouth.<\/p>\n

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\u201cBecause most of my network is in Perth, we\u2019ve seen a lot of early sign-ups here but we expect to see more eastern states coming on board in the next week as we get more press,\u201d he says.<\/p>\n

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Follow <\/i>StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

A gig-booking platform that has nearly 200 bands listed at launch owes its existence to a misread press release. \u00a0<\/p>\n","protected":false},"author":2,"featured_media":61844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37701"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=37701"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/37701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61844"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=37701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=37701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=37701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}