\u00a0<\/p>\n
<\/a>{qtube vid:=oTbvYGH_Hiw}<\/p>\n \u00a0<\/p>\n Online video can provide the basis for a business in itself. In February, Craig Silverstein, who is credited as being instrumental in building Google\u2019s search engine, defected to Khan Academy, an education platform that uses web videos to teach children<\/a>.<\/p>\n \u00a0<\/p>\n Silverstein\u2019s move was a vote of confidence for the concept of building a venture around online video, something that Khan Academy has fully embraced. The organisation has video channels on YouTube explaining everything from algebra to organic chemistry.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n <\/a>{qtube vid:=Cq4jZB_JrbA}<\/p>\n \u00a0<\/p>\n The simplest, and arguably most effective, way of driving sales through online video is via a product or service demonstration.<\/p>\n \u00a0<\/p>\n Aussie brand Surface Screen has put video front and centre of its website, succinctly showing how its product \u2013 which protects surfaces such as leather and textiles from spills and dirt \u2013 works.<\/p>\n \u00a0<\/p>\n \u201cWe\u2019re growing pretty rapidly, with over 65,000 YouTube views… Recently, we\u2019ve had bloggers reposting our videos and providing a commentary on the products, which has been tops,\u201d says Christian Le Loux , founder of Sydney-based tech company Fourteen92, which owns the Surface Screen trade mark.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n <\/a>{qtube vid:=3BD34usRh40}<\/p>\n \u00a0<\/p>\n It wasn\u2019t so long ago that every celebrity worth their salt was releasing a fitness DVD. This gravy-free train has slowed in recent years, however, as the public realised they can get their video workouts for free via the web.<\/p>\n \u00a0<\/p>\n This shift has benefited businesses in the health and nutrition sectors, which are able to dispense nuggets of advice while driving customers to their products. For example, the US-based Heart Fitness Center regularly runs “Workout Wednesdays” videos.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n <\/a>{qtube vid:=VXeZ0s8DXZ0}<\/p>\n \u00a0<\/p>\n In 2005, ad execs Troy Hitch and Matt Bledsoe quit their jobs to start-up creative agency Big Fat Institute.<\/p>\n \u00a0<\/p>\n Rather than taking the traditional approach to wooing clients, they launched a series of YouTube videos entitled \u201cYou Suck at Photoshop\u201d. Narrated by the misanthropic, and fictional, Photoshop expert Donnie Hoyle, the comedic series has attracted more than eight million views on YouTube and won numerous Webby Awards.<\/p>\n \u00a0<\/p>\n Using video in this light-hearted way had tangible business benefits for Hitch and Bledsoe \u2013 they went on to create My Damn Channel<\/a>, which provides a platform for others who want to replicate Donnie\u2019s success.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n7. Surface Screen<\/h2>\n
8. Heart Fitness Center<\/h2>\n
9. You Suck at Photoshop<\/h2>\n
10. Do the Flip<\/h2>\n