{"id":38245,"date":"2023-10-20T14:55:09","date_gmt":"2023-10-20T14:55:09","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/seven-tips-for-turning-facebook-likes-into-buys-part-two-startupsmart\/"},"modified":"2023-10-20T14:55:09","modified_gmt":"2023-10-20T14:55:09","slug":"seven-tips-for-turning-facebook-likes-into-buys-part-two-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/seven-tips-for-turning-facebook-likes-into-buys-part-two-startupsmart\/","title":{"rendered":"Seven tips for turning Facebook \u201clikes\u201d into buys: Part two – StartupSmart"},"content":{"rendered":"
This is part two of a two-part post outlining seven tips for converting Facebook \u201clikes\u201d into buys. You can find the first three tips here<\/a>. <\/span> <\/p>\n \u00a0<\/p>\n We experiment with a range of different posts on our Shoes of Prey Facebook page. Two of the posts that we find work best are:<\/p>\n Both of these posts are simple to put together, garner great engagement and most importantly lead to sales of the shoes in the photos.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n We recently held a friends<\/a> and family saleat<\/a> our offices. Because this was an offline sale held online at our Surry Hills offices, we wanted to only target our advertising to customers who lived locally. We created a Facebook ad targeting people who like the Shoes of Prey page and live in Sydney. This was only 2,060 people, however the ad got an excellent click through rate and we had about 200 clicks for $70 of spend.<\/p>\n At the sale we asked customers who made a purchase how they’d heard about the sale and we recorded this information. Nearly $10,000 or revenue could be attributed to customers who heard about the sale via these Facebook ads, a fantastic return on our investment.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n This one is getting quite detailed. We created a custom report in Google Analytics that tracked sales referred by Facebook by the time of day those sales occurred. We then mapped that data to the time of day we were posting to Facebook. What we found was the times that converted into sales best for us were 3-4pm and 6-7pm. That makes sense, we’re a fun shopping experience so customers are shopping with us in their afternoons at work or when they get home in the evenings.<\/p>\n The times of day might be different for your business, so creating a custom report like we did to measure this for your own business could be worthwhile.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Google Analytics recently released a feature called Multi-Channel<\/a> Funnels<\/a>. Say a customer first visits your website after clicking a link on Facebook. A few days later they search for \u201cdesign your own shoes\u201d on Google and visit the site again. A week later they type www.shoesofprey.com<\/a> directly into their browser and make a purchase. Most analytics software would track this sale to the last visit, in this case a direct visit and no attribution would be made to the Facebook or search visits even though these contributed to the sale.<\/p>\n Multi-Channel Funnels changes this and allows you to see which sites contributed to the sale as your customers moved through your various sales funnels. It’s very useful for seeing which sites, like Facebook, introduce customers to your brand who later go on to convert.<\/p>\n Using this report we’ve found that Facebook contributes to 8% of our sales while driving 4% of the traffic to our site, so it’s a marketing channel that’s well worth us continuing to invest in.<\/p>\n Are there any other tips you have for converting Facebook likes into buys?<\/p>\n","protected":false},"excerpt":{"rendered":" This is part two of a two-part post outlining seven tips for converting Facebook \u201clikes\u201d into buys. You can find<\/p>\n","protected":false},"author":2,"featured_media":61749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38245"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38245"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61749"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}4. Measure which posts engage customers best<\/h2>\n
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5. Use targeting options to your advantage<\/h2>\n
6. Time of day to post<\/h2>\n
7. Multi-Channel Funnels<\/h2>\n