{"id":38300,"date":"2023-10-20T14:55:32","date_gmt":"2023-10-20T14:55:32","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/this-100000-innovation-challenge-wants-to-bring-your-idea-to-reality-at-pause-fest-startupsmart\/"},"modified":"2023-10-20T14:55:32","modified_gmt":"2023-10-20T14:55:32","slug":"this-100000-innovation-challenge-wants-to-bring-your-idea-to-reality-at-pause-fest-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/this-100000-innovation-challenge-wants-to-bring-your-idea-to-reality-at-pause-fest-startupsmart\/","title":{"rendered":"This $100,000 innovation challenge wants to bring your idea to reality at Pause Fest – StartupSmart"},"content":{"rendered":"
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A new innovation challenge with a $100,000 prize is looking for entrepreneurs who\u2019ve taken the first step towards turning their idea into reality.<\/p>\n

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Run by creative agency Clemenger BBDO Melbourne, the challenge will involve a pitch competition at this year\u2019s Pause Fest<\/a>, with the winner receiving $100,000 worth of services from the agency and the opportunity to potentially partner with its range of clients, including Carlton United Brewery, Australia Post, NAB and Mercedes Benz.<\/p>\n

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The agency is on the hunt for individuals who are already on the way to transforming an idea into a startup, Clemenger BBDO digital creative director Ben Keenan says.<\/p>\n

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\u201cWe\u2019re seeking people who have taken the first step,\u201d Keenan tells StartupSmart.<\/i><\/p>\n


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\u201cA lot of people have ideas that are just in their heads or on a bit of paper. We\u2019re looking to collaborate with people who have something and have taken that first step.”<\/p>\n

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\u201cWe want to take that IP and bring it one step closer to reality.\u201d<\/p>\n

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Keenan says that although the competition will be in the style of Dragon\u2019s Den <\/i>and Shark Tank<\/i>, it\u2019ll be a much friendly and inclusive environment.<\/p>\n

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\u201cWe\u2019re looking to create a forum where we could collaborate with these people that have amazing ideas and help them commercialise the value of them,\u201d he says.<\/p>\n

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The winner will receive strategic help, creative assistance, branding and marketing from the agency.<\/p>\n

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It\u2019s not the first time Clemenger has teamed up with Pause Fest after running a competition with the TAC last year.<\/p>\n

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\u201cWe\u2019re big fans of Pause Fest and what they do and how they\u2019re connecting the business, trade and tech world,\u201d Keenan says.<\/p>\n

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\u201cIt\u2019s full of people who are curious and interested in the future of business and tech.\u201d<\/p>\n

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Applications for the Clemenger Creative Incubator are now open<\/a>, and the presentations will be taking place on February 11 and 12.<\/p>\n

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Follow StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 A new innovation challenge with a $100,000 prize is looking for entrepreneurs who\u2019ve taken the first step towards turning<\/p>\n","protected":false},"author":2,"featured_media":61724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38300"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38300"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61724"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}