{"id":38543,"date":"2023-10-20T14:57:14","date_gmt":"2023-10-20T14:57:14","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/why-star-wars-and-disney-wanted-this-melbourne-startup-to-build-a-new-death-star-startupsmart\/"},"modified":"2023-10-20T14:57:14","modified_gmt":"2023-10-20T14:57:14","slug":"why-star-wars-and-disney-wanted-this-melbourne-startup-to-build-a-new-death-star-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/why-star-wars-and-disney-wanted-this-melbourne-startup-to-build-a-new-death-star-startupsmart\/","title":{"rendered":"Why Star Wars and Disney wanted this Melbourne startup\u00a0to build a new Death Star – StartupSmart"},"content":{"rendered":"
Melbourne entrepreneur Sean Andrews has always been obsessed with the Star Wars franchise, even before signing a deal with Disney and Lucasfilm in 2015.<\/p>\n
\u201cI\u2019m a bit of a Star Wars nut,\u201d he tells StartupSmart.<\/em><\/p>\n \u201cA lot of the consumers\u2019 minds were thinking about Star Wars, Star Wars, Star Wars. The reality is it had been ten years since the last movie.\u201d<\/p>\n This inspired Andrews to create his own Death Star.<\/p>\n At the time, he was running a distribution business while building Plox, a startup specialising in portable power devices.<\/p>\n He was also studying entrepreneurship and business law at university.<\/p>\n \u201cI started Plox in 2013 out of university, I wrote a paper on it,\u201d he says.<\/p>\n In early 2015, Andrews began developing a Death Star mobile speaker and called up a friend with a link into Disney Australia so he could show it to them.<\/p>\n \u201cWe walked into the Disney office, put it in front of them and said we can do this,\u201d he says.<\/p>\n