{"id":38571,"date":"2023-10-20T14:57:25","date_gmt":"2023-10-20T14:57:25","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/hypetap-to-change-the-marketing-game-for-brands-agencies-startupsmart\/"},"modified":"2023-10-20T14:57:25","modified_gmt":"2023-10-20T14:57:25","slug":"hypetap-to-change-the-marketing-game-for-brands-agencies-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/hypetap-to-change-the-marketing-game-for-brands-agencies-startupsmart\/","title":{"rendered":"Hypetap to change the marketing game for brands, agencies – StartupSmart"},"content":{"rendered":"
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As social media entered the mainstream, so too did the idea of \u201cinfluencers\u201d. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.<\/p>\n

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Melbourne-based startup Hypetap<\/a> has launched a platform that is helping brands and agencies manage and measure the success of their marketing campaigns with those influencers.<\/p>\n

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Hypetap was founded by Detch Singh and Nikhil Madhok, a former investment banker and a management consultant who have been friends since university. Singh\u2019s partner Sheetal Mudumba is a fashion blogger<\/a> and it was her experience dealing with brands that led to Madhok coming up with the initial concept, which would be refined by Singh and the rest of the founding team. <\/p>\n

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\u201cShe used to get quite a bit of interest from different PR agencies sending things, and a lot of the time they were things she wouldn\u2019t post about,\u201d Singh says.<\/p>\n

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\u201cWe realised there was this disconnect, this under-utilisation by these agencies. They needed a place where people can connect and figure out whether or not they fit with each other, and then manage that whole process.\u201d<\/p>\n

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The idea is that influencers, brands and agencies request to sign up to the Hypetap platform. Singh says the startup curates its users to ensure all of its users are of a high standard. Agencies are able to find influencers that fit the criteria they\u2019re after, whether it be reach in a particular region, or industry. Influencers are able to search for brands to partner with that fit their niche.<\/p>\n

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It\u2019s free for influencers, but brands and agencies are required to pay a subscription fee. There\u2019s nothing particularly new in influencer discovery, which Singh admits, but Hypetap\u2019s value proposition is in its ability to help brands and agencies manage and measure the success of their chosen influencers in an online cloud-based platform.<\/p>\n

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\u201cCurrently agencies do everything on email. All the way from outreach to negotiation, and logistics. Can you imagine trying to do that with 80 or 100 influencers at the same time via email?\u201d he says.<\/p>\n

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Hypetap monitors the impact of influencer posts and also sends reminders and notifications when agreed posts might be missed.<\/p>\n

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\u201cIf you look at how brands and agencies do things at the moment, on the metrics side it\u2019s all in excel, so it\u2019s not in real time, and there\u2019s manually a lot of work to do,\u201d Singh says.<\/p>\n

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\u201cSo while there are discovery tools out there in the influencer outreach space, I think what we do that\u2019s our unique value proposition is really in that segmented workflow.\u201d<\/p>\n

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The startup has been bootstrapped since founding. Since launching its Beta in December last year, Singh says it\u2019s been getting a large amount of organic interest, signing up roughly 500 influencers and some of Australia’s “largest multi-national and indepenent agencies”.<\/p>\n

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\u201cAt the moment we\u2019re pretty comfortable with how we\u2019re tracking. We\u2019re getting the proof of concept right. We\u2019ve got some cashflow coming in from clients and we\u2019re iterating to make it just right before really starting to scale it,\u2019 he says.<\/p>\n

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Follow <\/i>StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>. <\/i>Buy tickets to the 2015 StartupSmart Awards.<\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As social media entered the mainstream, so too did the idea of \u201cinfluencers\u201d. Bloggers, Instagrammers, and Tweeters using their large<\/p>\n","protected":false},"author":2,"featured_media":61621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38571"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38571"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61621"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}