{"id":38637,"date":"2023-10-20T14:57:54","date_gmt":"2023-10-20T14:57:54","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/four-lessons-for-startup-growth-from-63-billion-tech-giant-salesforce-startupsmart\/"},"modified":"2023-10-20T14:57:54","modified_gmt":"2023-10-20T14:57:54","slug":"four-lessons-for-startup-growth-from-63-billion-tech-giant-salesforce-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/four-lessons-for-startup-growth-from-63-billion-tech-giant-salesforce-startupsmart\/","title":{"rendered":"Four lessons for startup growth from $63 billion tech giant Salesforce – StartupSmart"},"content":{"rendered":"
\"Salesforce<\/div>\n

In just over a decade Salesforce has grown into a SaaS company giant worth more than $US48 billion.<\/p>\n

But according to executives at the CRM\u00a0developer, the tech company is just getting started and has grand plans to generate over $13 billion ($US10 billion) in annual revenue in the near future.<\/p>\n

Just last year Saleforce’s revenue was $US6.667 billion.<\/p>\n

Speaking at an international press conference in San Francisco, the Salesforce executives revealed four core strategies that have helped to build the company to where it is today.<\/p>\n

1. Drive collaboration and knowledge sharing<\/h3>\n

The Dreamforce festival hosted by Salesforce is now in its 14\u00a0year of running and has grown significantly across this time.<\/p>\n

The first installment barely attracted 1000 guests, but this year’s conference saw more than 170,000 people from all around the world register.<\/p>\n

With peer learning, collaboration, \u201chaving fun\u201d and \u201cgiving back\u201d underpinning the festival each year, the event has become an iconic part of San Francisco\u2019s tech scene, Salesforce president and chief product officer Alex Dayon says.<\/p>\n

\u201cOver the years, it took a bigger role in the industry, which was obviously eye-opening for us,\u201d Dayon says.<\/p>\n

\u201cCompanies can come together to discuss their digital and future strategies.\u00a0Business leaders and tech leaders are coming together.\u00a0It really became a place for: How do we work? How do we collaborate?<\/p>\n

\u201cWhat does it mean to transform yourself as an industry in a world where everything is changing? The way we work is way more transparent than ever.\u201d<\/p>\n

2. Speak to\u00a0people, not technology<\/h3>\n

Dayon said tech companies like Salesforce are no longer talking about technology but an entire new digital agenda.<\/p>\n

\u201cYour customers are generating more data than ever before,\u201d he said.<\/p>\n

\u201cThe world is now customer-centric.\u00a0You will hear less the words \u2018SQL\u2019 and \u2018HTML\u2019, you\u2019ll hear a lot the word \u2018customer\u2019.\u201d<\/p>\n

3. Add value through partners and acquisitions<\/h3>\n

This week, Salesforce announced another acquisition, bringing in data management platform Krux into its suite of products.<\/p>\n

\u201cWe\u2019re bringing tonnes of new innovation into the new service,\u201d Dayon says.<\/p>\n

With an underlying focus on helping businesses \u201ctransform themselves\u201d, Dayon says\u00a0every new product, update and acquisition decision is driven by value-add for customers.<\/p>\n

It\u2019s what led them to acquire Quip, a documents app founded by Google Maps\u2019 co-creator Brett Taylor, who\u00a0says will add to the capabilities of Salesforce’s Chatt.<\/p>\n

\u201cThe roadmap right now is to make the two work extremely well together,\u201d Taylor says.<\/p>\n

Similarly, the introduction of Einstein will enable users to automate sales, speed up customer interactions and get smarter about lead generation through artificial intelligence, Salesforce senior vice president of product John Ball says.<\/p>\n

\u201cIt all starts with data,\u201d Ball says.<\/p>\n

\u201cIt takes the world\u2019s number one CRM and makes it the world\u2019s smartest CRM.\u201d<\/p>\n

With access to data across the billions of customer interactions that occur on Salesforce each day, Ball says\u00a0Einstein will serve up predictions and recommendations, like a business\u2019s very own data scientist.<\/p>\n

\u201cFor marketers, we can predict whether an email is going to be opened or clicked on or whether the subscriber is going to buy a product,\u201d Ball says.<\/p>\n

4.\u00a0Nurture internal CEOs<\/h3>\n

With every new acquisition or product, Salesforce aims to bring in experienced CEOs to take leadership of these in collaboration with the internal teams.<\/p>\n

\u201cWe were acquired just two months ago,\u201d Salesforce\u2019s new Commerce Cloud CEO Jeff Barnett says.<\/p>\n

With the likes of Barnett and Taylor taking a startup growth approach to their individual ventures within Salesforce, the giant tech company is able to stay agile as it increases in size.<\/p>\n

\u201cWe are a big believer in terms of keeping the entrepreneurial culture,\u201d Dayon says.<\/p>\n

But to ensure it remains one cohesive engine, Dayon notes that they do take a focused approach to acquisition.<\/p>\n

\u201cWe do one thing at the end of the day: \u00a0CRM,\u201d Dayon says.<\/p>\n

\u201cThe core of our business is to connect the customers with the new world. That is the guiding light of our strategy.\u00a0If you look at the past acquisitions of Salesforce \u2013 we buy leaders and expand our market.<\/p>\n

\u201cEverything we do is driven by one thing: usage.\u201d<\/p>\n

StartupSmart is reporting from Dreamforce in San Francisco as a guest of Salesforce.<\/em><\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In just over a decade Salesforce has grown into a SaaS company giant worth more than $US48 billion. But according<\/p>\n","protected":false},"author":2,"featured_media":61588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,24,23,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38637"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38637"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61588"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}