{"id":38725,"date":"2023-10-20T14:58:33","date_gmt":"2023-10-20T14:58:33","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/deliveroo-expands-to-perth-as-the-global-food-delivery-giant-lands-in-its-100th-city-startupsmart\/"},"modified":"2023-10-20T14:58:33","modified_gmt":"2023-10-20T14:58:33","slug":"deliveroo-expands-to-perth-as-the-global-food-delivery-giant-lands-in-its-100th-city-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/deliveroo-expands-to-perth-as-the-global-food-delivery-giant-lands-in-its-100th-city-startupsmart\/","title":{"rendered":"Deliveroo expands to Perth as the global food delivery giant lands in its 100th city – StartupSmart"},"content":{"rendered":"
\"Deliveroo<\/div>\n

Deliveroo has officially launched in Perth, marking the 100th city the global food delivery tech company operates in.<\/p>\n

It is the fourth Australian city that Deliveroo has launched into, and coincides with a complete overhaul of the startup\u2019s branding.<\/p>\n

Deliveroo Australia country\u00a0manager Levi Aron says it\u2019s an exciting time for the tech company\u2019s Australian operations, and a local city bringing up the century milestone is \u201creally exciting\u201d.<\/p>\n

\u201cWe\u2019re really stoked about that,\u201d Aron tells\u00a0StartupSmart<\/em>.<\/p>\n

\u201cWe\u2019ve been working hard in Australia and the growth has been fantastic. It\u2019s a really good journey for everyone involved, and to be the 100th city is super exciting.<\/p>\n

\u201cWe\u2019ve had people on the ground in Perth for some time and everything has just been turned on. We\u2019re excited to get out there.\u201d<\/p>\n

Deliveroo will initially be delivering online in inner-city suburbs in Perth before expanding wider, similar to how the company launched in the other Australian cities.<\/p>\n

A heated market<\/h3>\n

The food delivery market in Australia has become increasingly saturated and competitive, with Uber, Deliveroo and Foodora each taking a big chunk of the market.<\/p>\n

Deliveroo recently closed a $361 million Series E round<\/a>, bringing the total funding in the company to $623 million.<\/p>\n

Aron says Deliveroo now has over 1400 partnering restaurants and currently enjoys 30% month-on-month growth in terms of order volume.<\/p>\n

Due to the time difference in Perth and Deliveroo\u2019s HQ being in Melbourne, the company will now also be offering later deliveries at night in its east coast cities, pushing its close time back to 12.30am.<\/p>\n

Melbourne users will also be able to purchase alcohol with a food order.<\/p>\n

A new look<\/h3>\n

\"Deliveroo-Logo_Full_CMYK_Teal\"The global tech company has also unveiled a complete design overhaul and new uniforms for its riders, with an aim to improve visibility and safety.<\/p>\n

Aron says this redesign was made in order to fit the company\u2019s expansive offering.<\/p>\n

\u201cThe company has grown rapidly over the past three years,\u201d he says.<\/p>\n

\u201cAs we\u2019ve grown we decided we wanted to develop a new look that stands out. Our riders work at night so we want to make sure they\u2019re visible. The new brand is very fresh and very bright.<\/p>\n

\"Deliveroo<\/p>\n

\u201cIt enables us to go across different mediums to do what we want to do best, to deliver the world\u2019s best food delivery experience.\u201d<\/p>\n

While it\u2019s hard to resist the urge to expand as quickly as possible, Aron says founders need to take their time and enter new markets when they\u2019re ready.<\/p>\n

\u201cExpansion is something you need to look at really carefully,\u201d he says.<\/p>\n

\u201cIn startups it\u2019s generally very exciting to quickly expand and then say you\u2019re nationwide, but it\u2019s important to slow that down and focus on what you\u2019re doing.<\/p>\n

\u201cStart very, very local and speak to customers before you expand. You need to expand in a sustainable way.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0<\/em>LinkedIn<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Deliveroo has officially launched in Perth, marking the 100th city the global food delivery tech company operates in. It is<\/p>\n","protected":false},"author":2,"featured_media":61552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38725"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38725"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61552"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}