{"id":38763,"date":"2023-10-20T14:58:49","date_gmt":"2023-10-20T14:58:49","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/red-bull-looks-to-give-music-start-ups-wings-with-new-accelerator-startupsmart\/"},"modified":"2023-10-20T14:58:49","modified_gmt":"2023-10-20T14:58:49","slug":"red-bull-looks-to-give-music-start-ups-wings-with-new-accelerator-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/red-bull-looks-to-give-music-start-ups-wings-with-new-accelerator-startupsmart\/","title":{"rendered":"Red Bull looks to give music start-ups wings with new accelerator &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2013\/04\/l_red-bull-amp-445.jpg\" alt=\"\" title=\"l_red-bull-amp-445\"\/><\/div>\n<p>Energy drink brand Red Bull has launched a start-up accelerator dubbed the Red Bull Amplifier, aimed solely at music-related ideas, but will offer industry access rather than venture capital.<\/p>\n<p>\u00a0<\/p>\n<p>Red Bull Amplifier is, according to company spokesperson Gemma Lacey, designed to help the most innovative music start-ups by giving them access to Red Bull\u2019s international network.<\/p>\n<p>\u00a0<\/p>\n<p>Red Bull claims to have more than 37 million followers on Facebook and one million followers on Twitter.<\/p>\n<p>\u00a0<\/p>\n<p>Red Bull Amplifier, developed alongside London-based design and innovation agency Sidekick Studios, is being positioned as an alternative to incubator heavyweights such as Y Combinator.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cRedefining the standard accelerator model, no money will change hands,\u201d Lacey wrote in a company blog.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cThe program is a creative partnership designed to help start-ups that are ready to scale their business by engaging them with Red Bull\u2019s networks and enhancing its existing music properties with innovative technology.\u201d<\/p>\n<p> Submissions close on April 22, and up to 10 successful applicants will be informed by May 27.<\/p>\n<p>\u00a0<\/p>\n<p>Lacey said the submissions will be screened by a panel of industry experts including singer and producer Ghostpoet, Ciara Bryne from <i>VentureBeat<\/i> and Dave Haynes from SoundCloud.<\/p>\n<p>\u00a0<\/p>\n<p>According to Haynes, Red Bull Amplifier is well placed to meet the needs of music start-ups.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cSometimes it\u2019s not enough to get a small amount of funding or the accolades that some start-up accelerators provide,\u201d Haynes said in a statement.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWhat counts for early stage music start-ups is exposure to a critical mass of potential new users.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Red Bull has outlined the eligibility criteria:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Is your product innovative and does it make experiencing music better?<\/li>\n<li>Are you an independent, early stage start-up with a strong team?<\/li>\n<li>Is your product developed enough to go to market or be piloted with a large number of users?<\/li>\n<li>Can we deliver something awesome together for Red Bull\u2019s music channels?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Red Bull Australia could not be reached for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Energy drink brand Red Bull has launched a start-up accelerator dubbed the Red Bull Amplifier, aimed solely at music-related ideas,<\/p>\n","protected":false},"author":2,"featured_media":61532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38763"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38763"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61532"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}