{"id":38790,"date":"2023-10-20T14:58:58","date_gmt":"2023-10-20T14:58:58","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/brisbane-startup-simple-secures-10-million-in-funding-after-doubling-in-size-in-the-last-year-startupsmart\/"},"modified":"2023-10-20T14:58:58","modified_gmt":"2023-10-20T14:58:58","slug":"brisbane-startup-simple-secures-10-million-in-funding-after-doubling-in-size-in-the-last-year-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/brisbane-startup-simple-secures-10-million-in-funding-after-doubling-in-size-in-the-last-year-startupsmart\/","title":{"rendered":"Brisbane startup Simple secures $10 million in funding after doubling in size in the last year – StartupSmart"},"content":{"rendered":"
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Brisbane-based marketing performance startup Simple has secured $10 million in funding on the back of rapid growth across the last 12 months.<\/p>\n

The four-year-old tech enterprise SaaS company, which offers a platform for large marketing teams to plan, produce, execute and monitor the effectiveness of campaigns, doubled in size in the 2016 financial year and brought on clients including Xero, Tabcorp and AGL.<\/p>\n

The large capital injection comes from US\u00a0VC firms SparkLabs Global Ventures and local VC firm Perle Ventures and will be used to continue the company\u2019s rapid growth and accelerate an expansion into the US, Simple co-founder and chief executive James Charlesworth says.<\/p>\n

\u201cWe service the enterprise segment and that\u2019s quite an expensive segment for a startup,\u201d Charlesworth tells StartupSmart<\/em>.<\/p>\n

\u201cProduct is always first for us and we\u2019re focused on creating beautiful software. We\u2019re also making sure we continue hiring and scaling a really smart team that understand the complicated market we\u2019re in.\u201d<\/p>\n

The latest funding round brings the total investment in Simple to $13 million, and Charlesworth says the latest round was all about finding the right strategic partners.<\/p>\n

\u201cWhen you\u2019re raising capital you\u2019re continuously meeting and building relationships with investors,\u201d he says.<\/p>\n

\u201cIt wasn\u2019t a big pitching process. We\u2019ve got a pretty extensive network and it was really about meeting the right people that really understand what we do.<\/p>\n

\u201cThere\u2019s a misconception with raising capital that it\u2019s just about pitching for money. But if you\u2019re really clear around what you\u2019re trying to achieve it\u2019s more about finding someone to help you achieve that.\u201d<\/p>\n

Heating up<\/h3>\n

Simple\u2019s software is aiming at helping large enterprise marketing teams organise their workforce and communication across the team, helping to increase speed to market and agility.<\/p>\n

\u201cThe core problem that we solve is marketers today have so many channels to manage,\u201d Charlesworth says.<\/p>\n

\u201cThese enteprises have very large teams, with sometimes over 100 people in just the marketing department, and keeping everyone on the same page with the core objectives is a big challenge in itself.<\/p>\n

\u201cWe created a platform that enables teams to collaborate, plan, produce and execute all marketing activity.\u201d<\/p>\n

Despite launching four years ago, it was the last financial year that saw Simple\u2019s growth rapidly accelerate, Charlesworth says.<\/p>\n

\u201cThe whole concept of marketing disruption is really just heating up,\u201d he says.<\/p>\n

\u201cWe\u2019ve been talking about this for a number of years and in the last 12 months those big enterprise companies really got their heads around what a mature digital playbook looks like.<\/p>\n

\u201cOur big success is based on that massive spike in demand, and that\u2019s something that we based the whole idea of the business on.\u201d<\/p>\n

Rapid growth plans<\/h3>\n

Simple is headquartered in Brisbane, with offices in Sydney, Melbourne and, most recently, San Francisco.<\/p>\n

This push in the US market will be key to continuing the startup\u2019s rapid growth, Charlesworth says.<\/p>\n

\u201cThe US is a new region for us and has its own local nuances and challenges for an Australian company,\u201d he says.<\/p>\n

\u201cLast year was realy about understanding the market over there, as well as focusing on validating the problem set and solutions we\u2019re providing in Australia, which is also highly relevant over there.<\/p>\n

\u201cNow it\u2019s about growing the team and scaling rapidly in the next 12 months.\u201d<\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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