{"id":38903,"date":"2023-10-20T14:59:36","date_gmt":"2023-10-20T14:59:36","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/the-ted-talk-to-save-you-from-disruption-startupsmart\/"},"modified":"2023-10-20T14:59:36","modified_gmt":"2023-10-20T14:59:36","slug":"the-ted-talk-to-save-you-from-disruption-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/the-ted-talk-to-save-you-from-disruption-startupsmart\/","title":{"rendered":"The TED Talk to save you from disruption &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/11\/TED-Talk-speaker-author-entrepreneur-Tim-Leberecht-640x332.jpg\" alt=\"TED Talk speaker author entrepreneur Tim Leberecht\" title=\"TED Talk speaker author entrepreneur Tim Leberecht\"\/><figcaption class=\"wp-caption-text\">Source: TED Talks<\/figcaption><\/figure>\n<\/div>\n<p>&#8216;Intimate, beautiful and ugly&#8217; isn&#8217;t a brand slogan\u00a0you often hear in startup world, but these are core attributes all businesses building in the digital age should harness, says TED\u00a0speaker, entrepreneur and author Tim Leberecht.<\/p>\n<p>In his TED Talk:\u00a0Four ways to build a human company in the age of machines, Leberecht explores why businesses should never forget what makes people people in the world of algorithms, machine learning, AI and more.<\/p>\n<p>With robots expected to replace half the human workforce in the next 20 years, Leberecht explores how\u00a0businesses and entrepreneurs can preserve the beauty of humanity in a world becoming increasingly devoid of emotion.<\/p>\n<p>When he talks about beauty\u00a0and intimacy, he&#8217;s not simply touching on our personal interactions but highlighting the real traits that set us apart from machines.<\/p>\n<p>\u201cFor humans, the only work left for us will be work that will be done beautifully rather than efficiently,\u201d he says.<\/p>\n<p>\u201cWe will have no other choice but to create beauty.\u201d<\/p>\n<p>So how different are you and I to a machine?<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/embed.ted.com\/talks\/tim_leberecht_4_ways_to_build_a_human_company_in_the_age_of_machines\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>1. Do the unexpected<\/h3>\n<p>The ability for businesses, startups and people to do the unexpected and go above and beyond to achieve the unnecessary sets humans apart from algorithms, says Leberecht.<\/p>\n<p>He points to Chobani CEO Hamdi Ulukaya who, out of nowhere, shared\u00a010% of the company with all employees making some of them instant millionaires.<\/p>\n<p><a href=\"http:\/\/www.smartcompany.com.au\/people-human-resources\/68213-why-chobani-yoghurt-is-giving-employees-a-10-stake-in-the-company\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read more:\u00a0Why Chobani yoghurt is giving employees a 10% stake in the company<\/strong><\/a><\/p>\n<p>Unprompted, unnecessary acts like this fall at the heart of what it means to be human.<\/p>\n<p>\u201cYou might not realise it but when you cut the unnecessary, you cut everything,\u201d Leberecht says.<\/p>\n<p>\u201cLeading with beauty means rising above what is merely necessary.\u201d<\/p>\n<h3>2. Create intimacy<\/h3>\n<p>By creating intimacy and removing hierarchical barriers in your business, you create space to\u00a0\u201cshow something true\u201d of your organisation, which will driver deeper and\u00a0richer collaboration between\u00a0all members of the team.<\/p>\n<p>\u201cWe underestimate the strength of strong ties,\u201d he says.<\/p>\n<h3>3. Be ugly<\/h3>\n<p>\u201cUgly cuts to the bone,\u201d says Leberecht.<\/p>\n<p>He says the ugly parts of organisations should be celebrated for everyone to see, not hidden, because hiding company flaws prevents the discovery of solutions.<\/p>\n<p>\u201cThings tend to get ugly when there are only answers,\u201d he says.<\/p>\n<p>\u201cBeautiful organisations keep asking questions.\u201d<\/p>\n<h3>4. Remain incomplete<\/h3>\n<p>As the perfect follow-up to point three, Leberecht talks about the importance of remaining incomplete.<\/p>\n<p>It is in this space that a startup, big company, non-profit or any enterprise can continue to question, challenge, embrace imperfection and grow.<\/p>\n<p>\u201cThe most beautiful organisations are worth fighting for, even if their outcome is uncertain,&#8221; he says.<\/p>\n<p><em>Follow StartupSmart on<\/em>\u00a0<em><a href=\"https:\/\/www.facebook.com\/StartUpSmart\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,<\/em>\u00a0<em><a href=\"https:\/\/twitter.com\/StartupSmartnow\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/startupsmart\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>\u00a0and <a href=\"https:\/\/itunes.apple.com\/au\/podcast\/starting-change-podcast\/id1154324497?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a>. \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: TED Talks &#8216;Intimate, beautiful and ugly&#8217; isn&#8217;t a brand slogan\u00a0you often hear in startup world, but these are core<\/p>\n","protected":false},"author":2,"featured_media":61496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38903"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38903"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61496"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}