{"id":38979,"date":"2023-10-20T15:00:04","date_gmt":"2023-10-20T15:00:04","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/prominent-us-entrepreneur-tony-robbins-on-the-secret-to-startup-marketing-without-a-budget-startupsmart\/"},"modified":"2023-10-20T15:00:04","modified_gmt":"2023-10-20T15:00:04","slug":"prominent-us-entrepreneur-tony-robbins-on-the-secret-to-startup-marketing-without-a-budget-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/prominent-us-entrepreneur-tony-robbins-on-the-secret-to-startup-marketing-without-a-budget-startupsmart\/","title":{"rendered":"Prominent US entrepreneur Tony Robbins on the secret to startup marketing without a budget – StartupSmart"},"content":{"rendered":"
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\"Tony
Image: Brett Power <\/figcaption><\/figure>\n<\/div>\n

\u201cWhat the hell was that?\u201d prominent US entrepreneur and author\u00a0Tony Robbins said after showing a large audience at Dreamforce an ad for Kobe Bryant’s Nike shoes.<\/p>\n

In the ad, Bryant speaks ambiguously about a \u201cKobe system\u201d for successful people as he takes questions from Robbins and other powerful peers like Kanye West and Richard Branson.<\/p>\n

Robbins said the ad would have cost a fortune to produce but it raises an important lesson for any entrepreneur trying to market a product.<\/p>\n

\u201cThere was nothing about shoes in that,\u201d he said.<\/p>\n

\u201cThey got the return because people don’t buy products, they buy emotions, they buy identities.\u201d<\/p>\n

Getting marketing right is not about big budgets, it\u2019s about creativity and innovation, he said.<\/p>\n

\u201cStay in the head, you\u2019re dead, it\u2019s the heart where you\u2019ll find your breakthrough,\u201d Robbins\u00a0said.<\/p>\n

\u201cThink like no one else does and you have a gigantic advantage.\u201d<\/p>\n

This is what gave Apple its rise to global domination, Robbins said.<\/p>\n

Even its simple colour switch in creating pink computers instead of the traditional \u201cthrow up beige\u201d computers on the market was a massive innovation, he said, and it came at barely any change in\u00a0production cost.<\/p>\n

\u201cSometimes, the littlest thing is the biggest thing when we talk about innovation,\u201d he said.<\/p>\n

\u201cWhat was the dominant computer company in 1999? At that time, Bill Gates had a brilliant vision.\u00a0He had a budget that was virtually unlimited and some of the smartest people. That’s called unlimited resources.\u201d<\/p>\n

But a small team of people unified by a mission with the power to be creative and think outside the box can undo the seams of the largest market players any day, Robbins said.<\/p>\n

\u201cEngagement is where everything grows,\u201d he said.<\/p>\n

\u201cOur job is to engage people.\u201d<\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Image: Brett Power \u201cWhat the hell was that?\u201d prominent US entrepreneur and author\u00a0Tony Robbins said after showing a large audience<\/p>\n","protected":false},"author":2,"featured_media":61463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38979"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=38979"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/38979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61463"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=38979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=38979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=38979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}