{"id":39075,"date":"2023-10-20T15:00:38","date_gmt":"2023-10-20T15:00:38","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/greensync-takes-on-giants-to-save-on-energy-costs-startupsmart\/"},"modified":"2023-10-20T15:00:38","modified_gmt":"2023-10-20T15:00:38","slug":"greensync-takes-on-giants-to-save-on-energy-costs-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/greensync-takes-on-giants-to-save-on-energy-costs-startupsmart\/","title":{"rendered":"GreenSync takes on giants to save on energy costs – StartupSmart"},"content":{"rendered":"
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Honeywell and General Electric aren\u2019t what you would call \u201csmall competitors\u201d, but that\u2019s exactly who Australian startup GreenSync<\/a> is taking on as it looks to expand internationally.<\/p>\n

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GreenSync\u2019s PeakReponse is a cloud automation product for commercial and industrial energy users, which can forecast peak electricity loads across the power grid in real time and automatically control large pumps, refrigeration chillers and generators to shave the peaks in demand.<\/p>\n

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GreenSync founder and managing director Phil Blythe says the service can save between 10-15% in energy costs.<\/p>\n

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\u201cWe\u2019re working on a very big strategy at the moment,\u201d he says.<\/p>\n

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\u201cThis is about allowing people and businesses to take control of their energy resources through distributed energy. We\u2019re mapping every household, every energy grid hotspot.\u201d<\/p>\n

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Power infrastructure can\u2019t be built to accommodate peak requirements at all times, in the same way highways aren\u2019t built with 30 lanes just to accommodate peak hour traffic, Blythe explains. As a consequence, power companies often charge more for operating during peak times.<\/p>\n

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GreenSync helps businesses avoid those extra costs, by helping them manage their energy need and shifting the load through those peak times.<\/p>\n

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Blythe says it has benefits for both businesses and power providers.<\/p>\n

\u201cWe essentially have automation systems to reduce the load by switching on generators, switching off pumps,\u201d he says.<\/p>\n

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\u201cAnd it means there\u2019s a lot of infrastructure and capital investment deferred.\u201d<\/p>\n

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As a consequence, Blythe says GreenSync\u2019s customers are diverse.<\/p>\n

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\u201cWe work with major retailers across Australia, big business, large facilities \u2013 it could be airports, ports, food processing facilities, mines, water utilities, anyone who\u2019s a big energy user. Right down to individual homes,\u201d he says.<\/p>\n

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The company is currently in talks to expand internationally. It launched around four years ago and Blythe says utilities have proven a hard industry to break into, but he says it\u2019s starting to build some momentum.<\/p>\n

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It\u2019s received investment from the Melbourne Angels investor group, although he was unable to say how much. Recently, GreenSync received the Victorian Government Inspiration Award, and the Startup Award under the Pioneer Domain section at the National iAwards.<\/p>\n

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GreenSync is currently in discussions with a number of investors in search of capital that will help the company launch in international markets.<\/p>\n

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Blythe says while the company has big competitors, its lean startup roots give it a significant advantage.<\/p>\n

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\u201cOur competitors are all from overseas, very large companies like GE and Honeywell \u2013 all Wall Street listed companies,\u201d he says.<\/p>\n

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\u201cBut we can move fast. In the time it takes for these large companies to respond to a tender we can build new products and totally change course in that period of time, and in a very dynamic market, that\u2019s a huge advantage.\u201d<\/p>\n

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Follow <\/i>StartupSmart <\/i>on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Honeywell and General Electric aren\u2019t what you would call \u201csmall competitors\u201d, but that\u2019s exactly who Australian startup GreenSync is taking<\/p>\n","protected":false},"author":2,"featured_media":61436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39075"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=39075"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61436"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=39075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=39075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=39075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}