{"id":39161,"date":"2023-10-20T15:01:07","date_gmt":"2023-10-20T15:01:07","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/why-this-linkedin-photo-was-more-embarrassing-than-tongue-in-cheek-startupsmart\/"},"modified":"2023-10-20T15:01:07","modified_gmt":"2023-10-20T15:01:07","slug":"why-this-linkedin-photo-was-more-embarrassing-than-tongue-in-cheek-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/why-this-linkedin-photo-was-more-embarrassing-than-tongue-in-cheek-startupsmart\/","title":{"rendered":"Why this LinkedIn photo was more embarrassing than “tongue in cheek” – StartupSmart"},"content":{"rendered":"
\"employee<\/div>\n

Many of us might\u00a0not pay much attention to the photo associated with our public facing profiles on platforms like LinkedIn or Twitter.<\/p>\n

Most of the time this doesn\u2019t matter, but one PR professional ended up looking like a \u201cpretentious arsehole\u201d thanks to a bit of oversight.<\/p>\n

Michael Frier is a senior account manager at Spectrum Group PR, an agency that was recently featured in Mumbrella<\/em><\/a> thanks to it getting a rebrand and acquiring some fresh faces.<\/p>\n

Read more: Three of the top mistakes people make on LinkedIn<\/a><\/strong><\/p>\n

In the piece, Mumbrella<\/em> grabbed a number of photos from the agency\u2019s employees\u2019 LinkedIn accounts, including a rather pensive photo of Frier.<\/p>\n

In a blog post on the Spectrum Group\u2019s website<\/a>, Frier claims the photo \u201cruined my career (probably)\u201d, saying he received a number of text messages from friends who had read the article, all telling him \u201cnice photo\u201d.<\/p>\n

\u201cKnowing my friend, the phrase \u201cnice photo\u201d actually meant\u2026 \u201cyou look a berk\u201d,\u201d Frier wrote in on the blog.<\/p>\n

Frier believes the photo, which was tongue in cheek, makes him seem like the \u201ckind of PR wanker that I so despise\u201d.<\/p>\n

\u201cLooking exactly like the guy in the meeting who stands up and says something like, \u201cwe need a new objective for engagement, we want both growth and profits. I call it \u2018Grofits\u201d,\u201d Frier wrote.<\/p>\n

\u201cThat is the man in this photo, the man who makes the kind of PR agent people mock look down-to-earth.\u201d<\/p>\n

\u201cThis is not the Mike Frier I want to show the world. This is an imposter.\u201d<\/p>\n

The unfortunate photo is made worse thanks to Spectrum Group\u2019s policy of \u201cavoiding brand wank at all costs\u201d.<\/p>\n

Frier\u2019s unfortunate LinkedIn photo is one he uploaded without thinking who would see it, and he shares the lesson from this situation: \u201cMake sure the content you put online reflects how you want others to see you\u201d.<\/p>\n

\u201cNow the photo is out there, in the wild, I realise that to the viewer who doesn\u2019t know me, this looks like a completely serious pose that I think best shows me off in a professional environment,\u201d Frier wrote.<\/p>\n

Although in this situation Frier is able to have a laugh about it all, it serves as a timely reminder for businesses and professionals to ensure what you have online accurately reflects you and your business.<\/p>\n

This article was originally published on SmartCompany<\/a>.\u00a0<\/em><\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Many of us might\u00a0not pay much attention to the photo associated with our public facing profiles on platforms like LinkedIn<\/p>\n","protected":false},"author":2,"featured_media":61417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39161"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=39161"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61417"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=39161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=39161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=39161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}