online tools<\/a>, including automated systems, virtual assistants, and delegating tasks to save “countless hours of work”.<\/p>\n3. Be fully prepared<\/h3>\n
Ninety percent of the work, including drafting emails, should be done before the campaign launches, says Ferris, so when it goes live you just need to click \u201csend\u201d.<\/p>\n
Curtis\u2019 team prepared an email in advance, which was sent to 2000 people using MailChimp when the campaign went live.<\/p>\n
4.\u00a0Create buzz in the right places<\/h3>\n
Figure out the top three sources of traffic for the most successful campaigns on the crowdfunding site you\u2019re raising on, says Ferriss, then focus on generating awareness and \u201cbuzz\u201d in these areas, whether that be Facebook, Twitter or via email.<\/p>\n
Ferriss used a virtual assistant to identify the top traffic drivers for\u00a0Kickstarter\u2019s most successful campaigns.<\/p>\n
5. Enlist ambassadors to spread the word<\/h3>\n
Curtis recommends securing ambassadors for your campaign at least two weeks before launch.<\/p>\n
She used an ambassador form in Google, which was sent out to about 200 people across her team’s\u00a0networks.<\/p>\n
6. Get smart on media coverage<\/h3>\n
When it comes to media coverage, Ferriss says, \u201c20% of stories will yield 80% of your press results”.<\/p>\n
When selecting media outlets to approach, Ferriss says campaigners should consider relevance, readership, and reach, and work on building a relationship with at least one person inside the organisation.<\/p>\n
He has also found that news and content\u00a0sites, including blogs, that are outside mainstream media can often yield better results in terms of audiences converting into backers, so don\u2019t forget to reach out to these types of publications.<\/p>\n
7. Hit\u00a025% in 24 hours<\/h3>\n
At launch, Curtis says you should aim hit at least 25% of the fundraising goal within 24 hours, then keep backers in the loop and always thank them.<\/p>\n
\u201cYou should plan on sending updates to your backers and networks throughout the campaign, ideally in video format for a few of the critical moments such as when you\u2019re halfway to your goal or 80% there,\u201d she says.<\/p>\n
\n
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