{"id":39682,"date":"2023-10-20T15:03:51","date_gmt":"2023-10-20T15:03:51","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/we-hear-them-all-the-time-but-what-do-startup-buzzwords-really-mean-startupsmart\/"},"modified":"2023-10-20T15:03:51","modified_gmt":"2023-10-20T15:03:51","slug":"we-hear-them-all-the-time-but-what-do-startup-buzzwords-really-mean-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/we-hear-them-all-the-time-but-what-do-startup-buzzwords-really-mean-startupsmart\/","title":{"rendered":"We hear them all the time but\u00a0what do startup buzzwords really mean? – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Love or loathe them, startup buzzwords are here to stay.<\/p>\n

But before you appoint a \u201cChief Happiness Officer\u201d and bandage the office with posters promoting \u201cdisruptive innovation\u201d or \u201ccross-pollination\u201d, consider whether you and your team really know what these terms mean.<\/p>\n

1. Growth hacking<\/h3>\n

Given startups are usually short on cash, “growth hackers” are responsible for using more creative and less expensive measures, outside traditional forms of marketing, to acquire and retain clients.<\/p>\n

So instead of distributing a bunch of flyers likely to be binned, a growth hacker might leverage existing partnerships as a way of connecting with potential clients.<\/p>\n

2. Unicorn<\/h3>\n

A \u201cunicorn\u201d is another name for a company valued over $1 billion.<\/p>\n

But if you think you\u2019ve missed your chance at the title, don\u2019t fret, most unicorns only rear their mythical heads after 10 to 15 years.<\/p>\n

Learn\u00a0more: How to build a unicorn.<\/a>\u00a0<\/strong><\/p>\n

Like anything successful \u2013 it\u2019s a slow burn!<\/p>\n

3. IoT (Internet of Things)<\/h3>\n

Basically, IoT involves bringing new technology to life by connecting any hardware device with an on\/off switch to the internet.<\/p>\n

For example, you could put a hardware device on a Tim Tam packet to notify you when someone takes a biscuit out.<\/p>\n

According to research from Gartner<\/em><\/a>, it\u2019s expected that 20.8 billion devices will be linked to the IoT by 2020.<\/p>\n

4. Future of jobs<\/h3>\n

This relates to an increase in Artificial Intelligence (AI) and Internet of Things (IoT) changing the way we work.<\/p>\n

According to the recent Future Workforce Trends in NSW<\/em><\/a> report, more than 50% of jobs in New South Wales are at risk of being computerised in the next 10 to 15 years.<\/p>\n

In order to successfully navigate through this phase, more emphasis should be placed on creativity, knowledge and emotional intelligence.<\/p>\n

5. AR (Augmented Reality)<\/h3>\n

Augmented reality went viral this year with the introduction of Pok\u00e9mon Go.<\/p>\n

AR allows people to view a real-word environment, which has been altered using computer-generated elements such as sound, video or graphics.<\/p>\n

With the success of Pok\u00e9mon Go, you can expect other brands to start experimenting with AR in 2017.<\/p>\n

6. Silicon soup<\/h3>\n

Identified by J.Walter Thomson Intelligence<\/em><\/a> as one of the biggest buzzwords in 2017, \u201cSilicon Soup\u201d refers to the new tech landscape where companies are borrowing concepts from their competitors.<\/p>\n

These ideas are often outside the borrowing company\u2019s area of specialisation, causing a blurring of brands.<\/p>\n

Facebook, for example, now allows users to buy and sell personal belongings.<\/p>\n

Jock Fairweather is the founder of innovation hub Little Tokyo Two<\/a>.<\/em><\/p>\n

Follow StartupSmart on\u00a0Facebook<\/a>,\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Love or loathe them, startup buzzwords are here to stay. But before you appoint a \u201cChief Happiness Officer\u201d and bandage<\/p>\n","protected":false},"author":2,"featured_media":61329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39682"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=39682"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61329"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=39682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=39682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=39682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}