{"id":39793,"date":"2023-10-20T15:04:30","date_gmt":"2023-10-20T15:04:30","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/facebooks-new-normal-algorithm-changes-to-boost-ranking-for-longer-videos-startupsmart\/"},"modified":"2023-10-20T15:04:30","modified_gmt":"2023-10-20T15:04:30","slug":"facebooks-new-normal-algorithm-changes-to-boost-ranking-for-longer-videos-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/facebooks-new-normal-algorithm-changes-to-boost-ranking-for-longer-videos-startupsmart\/","title":{"rendered":"Facebook’s “new normal”: Algorithm changes to boost ranking for longer videos – StartupSmart"},"content":{"rendered":"
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Social media giant Facebook has changed how videos are ordered in user\u2019s news feeds in what is another addition to a long line of algorithm changes.<\/p>\n

Businesses uploading videos to Facebook can expect to see longer videos pick up more views, while shorter videos may be not as popular.<\/p>\n

These changes come off the back of a number of algorithm tweaks Facebook has made over the past year, the most notable being changes to bring family and friends\u2019 posts up on users\u2019 newsfeed over posts<\/a> by businesses or other pages.<\/p>\n

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Read more: Facebook miscalculated advertising metrics \u2013 should SMEs now ditch video ads?<\/a><\/strong><\/div>\n<\/p><\/div>\n

On its blog, Facebook detailed the new video changes, explaining how the network tracks the percentage of a video that gets watched by a user, watching only half a video would put the \u201cpercentage completion\u201d at 50%.<\/p>\n

The social network uses this statistic to judge how much users enjoy certain videos and places them on newsfeeds accordingly. However, Facebook notes longer videos are a \u201cbigger commitment\u201d, and acknowledged the percentage completion should be adjusted.<\/p>\n

\u201cAs we continue to understand how our community consumes video, we\u2019ve realized that we should therefore weight percent completion more heavily the longer a video is, to avoid penalizing longer videos,\u201d the blog post reads.<\/p>\n

However, Facebook assures the changes should have no significant impact on video distribution on pages, noting some shorter videos could see a \u201cslight dip\u201d in news feed distribution.<\/p>\n

Changes \u201cno surprise\u201d<\/h3>\n

Social media expert and founder of Social Executive Dionne Lew told SmartCompany<\/em> the changes were \u201cnot a surprise\u201d.<\/p>\n

\u201cConstant algorithm changes are the new normal in social media,\u201d Lew says.<\/p>\n

\u201cBusinesses should anticipate them by asking what will make the social media platforms money. Right now that is keeping people there once they have them and balancing that with social obligations such as sharing verified not fake news.\u201d<\/p>\n

Lew believes businesses need an agile social media strategy which allows them to \u201csurf the waves\u201d across all different social media channels, such as Twitter and Instagram.<\/p>\n

And while Lew believes video \u201chas to be in the content mix\u201d, a diverse offering will get people engaged with your business online. This includes long form writing, video and audio content, and \u201csnackable\u201d gifs and tweets, Lew says.<\/p>\n

Last year social media expert Catriona Pollard told SmartCompany<\/em><\/a> SMEs should have already been doing video-based marketing 18 months ago, no matter what the business is.<\/p>\n

\u201cBusinesses need to know how their consumers are using social media, and video is so much more interactive than other mediums,\u201d Pollard said.<\/p>\n

\u201cMany businesses think they don\u2019t have anything to video, which is not the case. Every business is selling something, whether it\u2019s knowledge, services, or time, and they need to look at how to present that to a consumer.\u201d<\/p>\n

Lew believes one of the best ways to get across to consumers is live video, as Facebook ranks it highly on the news feed.<\/p>\n

\u201cLive video is highly ranked which makes it easy to find in the new feed, and should be on the agenda in 2017,\u201d she says.<\/p>\n

\u201cIt\u2019s also quick and easy to do, and people like the raw and real quality.\u201d<\/p>\n

This article was originally published on SmartCompany<\/a>.\u00a0<\/em><\/p>\n

Follow StartupSmart on\u00a0Facebook<\/a>,\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.<\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Social media giant Facebook has changed how videos are ordered in user\u2019s news feeds in what is another addition to<\/p>\n","protected":false},"author":2,"featured_media":61289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39793"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=39793"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61289"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=39793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=39793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=39793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}