{"id":39922,"date":"2023-10-20T15:05:14","date_gmt":"2023-10-20T15:05:14","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/etsy-executive-joins-board-of-sydney-startup-sendle-we-obviously-share-a-target-market-startupsmart\/"},"modified":"2023-10-20T15:05:14","modified_gmt":"2023-10-20T15:05:14","slug":"etsy-executive-joins-board-of-sydney-startup-sendle-we-obviously-share-a-target-market-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/etsy-executive-joins-board-of-sydney-startup-sendle-we-obviously-share-a-target-market-startupsmart\/","title":{"rendered":"Etsy executive joins board of Sydney startup Sendle: “We obviously share a target market” – StartupSmart"},"content":{"rendered":"
\"Sendle<\/div>\n

The managing director for Etsy Australia and Asia is joining the board of a Sydney startup that provides small business owners with a 100% carbon neutral option for deliveries.<\/p>\n

Sendle\u2019s new board member Helen Souness says the fast growing company\u2019s effort to do more than make profit gave her a compelling reason to join them.<\/p>\n

Read more: Sydney startup Sendle raises $5 million as it looks to take on the parcel delivery \u201cmonopoly\u201d<\/strong><\/a><\/p>\n

Over the past decade, Souness has worked for a number of digital marketplaces, including tech giants Envato and Seek.<\/p>\n

\u201cIt gives you perspective on product challenges, marketing challenges, operational and people challenges in scaling a business in rapid growth,\u201d Souness tells StartupSmart.<\/em><\/p>\n

\u201cWe\u2019re working very fast to lay the tracks in front of a very fast moving train.\u201d<\/p>\n

Impressed by Sendle\u2019s founding team, their traction with 20% month-on-month growth, and enviro-friendly service to customers, Souness says the startup\u00a0shares core attributes with some of the most successful companies she’s worked for.<\/p>\n

\u201cFor me it is very much about the people and the team and the values alignment with what you\u2019re focused on in the business \u2026 In the long term how are we adding value to our customers?\u201d she says.<\/p>\n

Souness first met Sendle chief executive and co-founder James Chin Moody at an event where they both spoke about the potential for businesses to create a positive impact on people and the environment.<\/p>\n

\u201cI met James a couple of years ago speaking for the B Corporation organisation in Australia,\u201d she says.<\/p>\n

Impressed by Moody\u2019s vision for Sendle and sensing an alignment in company values, the meeting sparked a marketing partnership between Etsy and Sendle.<\/p>\n

\u201cWe obviously share a target market with small business [owners] working from home,\u201d she says.<\/p>\n

For startups interested in bringing on successful executives on to their boards, Souness says it really boils down to shared values and visions, and ultimately, their availability.<\/p>\n

\u201cIt\u2019s not dissimilar to what investors look for,\u201d she says.<\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The managing director for Etsy Australia and Asia is joining the board of a Sydney startup that provides small business<\/p>\n","protected":false},"author":2,"featured_media":61252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39922"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=39922"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61252"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=39922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=39922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=39922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}