{"id":39940,"date":"2023-10-20T15:05:20","date_gmt":"2023-10-20T15:05:20","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/youtube-rolls-out-mobile-live-streaming-to-users-with-over-10000-subscribers-startupsmart\/"},"modified":"2023-10-20T15:05:20","modified_gmt":"2023-10-20T15:05:20","slug":"youtube-rolls-out-mobile-live-streaming-to-users-with-over-10000-subscribers-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/youtube-rolls-out-mobile-live-streaming-to-users-with-over-10000-subscribers-startupsmart\/","title":{"rendered":"YouTube rolls out mobile live streaming to users with over 10,000 subscribers – StartupSmart"},"content":{"rendered":"
\"Mobile<\/div>\n

While live streaming\u00a0on the go through platforms like Facebook and Twitter has taken off over the past year, YouTube has been a little late to the party when it comes to offering its users the ability to instantly connect with their customers or fans.<\/p>\n

On Wednesday, the platform announced via its blog<\/a> it would start to roll out the mobile streaming services it first announced eight months ago.<\/p>\n

The catch is, only those in the upper echelon of YouTube\u2019s user base will have access to the mobile\u00a0live streaming\u00a0services. Users must have 10,000 subscribers or more, but YouTube says the \u201crest of you will have it soon\u201d.<\/p>\n

Read more: How do I get more people to watch my YouTube videos?<\/a><\/strong><\/p>\n

\u201cIt\u2019s a launch that\u2019ll put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives, and creativity,\u201d YouTube said on its blog.<\/p>\n

Streaming will be implemented in a new update of the YouTube app, with the company reporting users can open the app, hit the capture button, and \u201cyou\u2019re live\u201d.<\/p>\n

In order to let creators monetise their live streams, YouTube has unveiled a new feature implemented alongside its live streaming services. The feature, called Super Chat, lets enthusiastic viewers connect with streamers by purchasing highlighted messages.<\/p>\n

These messages appear to the streamer during the live stream and also display the amount the user spent to \u201cboost\u201d the comment. This method is similar to donation methods used on other live streaming sites.<\/p>\n

\u201cSuper Chat gives viewers a chance to add a little visual flair to their chats and gives creators a new way to keep connected to their fans while earning a little money on the side,\u201d YouTube said.<\/p>\n

Live video an opportunity for SMEs and startups<\/h3>\n

While SMEs or startups with 10,000 YouTube subscribers may be few and far between, live video on other platforms, including Facebook Live, can lead to marketing success.<\/p>\n

Writing for SmartCompany<\/em>,<\/a>\u00a0digital marketing expert Fi Bendall\u00a0says\u00a0smart businesses should be \u201ckeen to explore\u201d how Facebook Live can work for them.<\/p>\n

\u201cThis will depend on what type of business you are running. There are some sectors and businesses that will definitely be better suited to live video streaming than others,\u201d Bendall says.<\/p>\n

\u201cRetailers might look at doing special live streams of product launches or even put on catwalk shows and the like. There are plenty of possibilities for businesses who are willing to put a bit of creative thought into it.\u201d<\/p>\n

However, Bendall also warns against some of the pitfalls of brands using live video.<\/p>\n

\u201cIf you\u2019re going to attempt to use the platform, you will also have to remember that [Facebook] Live is indeed live. That means things could go wrong,\u201d she says.<\/p>\n

\u201cThink through what you\u2019re doing before hitting the button to go live. The ease with which you can go live could lull you into a false sense of security and result in a PR or marketing disaster.\u201d<\/p>\n

This article was originally published on SmartCompany<\/a>.\u00a0<\/em><\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

While live streaming\u00a0on the go through platforms like Facebook and Twitter has taken off over the past year, YouTube has<\/p>\n","protected":false},"author":2,"featured_media":61245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39940"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=39940"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61245"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=39940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=39940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=39940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}