<\/strong>Be casual in what you post on your wall \u2013 the idea is to give people a real insight into you and what you do.<\/p>\n\u00a0<\/p>\n
Importantly, be real. Don’t post “corporate speak\u201d, and don’t fix typos or grammatical errors.<\/p>\n
\u00a0<\/p>\n
You want to come across as genuine, not smarmy. Post photos of your office or warehouse, whatever you can to show the “inner workings” of your business, even if you work from home.<\/p>\n
\u00a0<\/p>\n
Every few days, share a coupon on your Facebook page (and on Twitter) and encourage people to share it with their friends.<\/p>\n
\u00a0<\/p>\n
On Facebook, free shipping promotions work really well, but use them no more than once a week. You don’t want people getting used to them.<\/p>\n
\u00a0<\/p>\n
Next time, we\u2019ll share a few more guerrilla-marketing tips \u2013 and where to go from there.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bigcommerce was created after the two founders met in an online chat room. Four years on, the Aussie eCommerce start-up<\/p>\n","protected":false},"author":2,"featured_media":61243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39947"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=39947"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/39947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61243"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=39947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=39947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=39947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}