Start-ups looking to optimise their email marketing should consider getting in early, with new research revealing almost half of Australians first check their mobile phone at or before 7am.<\/p>\n
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The research, conducted by Pure Profile on behalf of mobility solutions provider Good Technology, is based on a survey of 1,007 Australians.<\/p>\n
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According to the survey, 41% of Australians first check their mobile phone at or before 7am, with almost half indicating they check their phone as soon as they wake, even on weekends.<\/p>\n
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Meanwhile, 35% check their phone and email in bed, while 32% last check their phone at 10pm or later.<\/p>\n
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For 45% of Australians, checking emails on their phone is the last thing they do before they go to sleep at night, even on weekends.<\/p>\n
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This compares with 69% of respondents of a similar survey in the United States, and 28% in the United Kingdom.<\/p>\n
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The findings should help start-ups with regard to the timing of their email and mobile marketing campaigns.<\/p>\n
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According to Jim Watson, Good Technology vice president for the Asia-Pacific, companies have an opportunity to respond to consumers\u2019 increasing reliance on their mobile phones.<\/p>\n
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\u201cWe are truly living in the connected age as mobile devices like phones and tablets become indispensible tools to manage our professional and personal lives,\u201d Watson says.<\/p>\n
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\u201cMobility has \u2018unchained us\u2019 from the office so that we can all be productive and connect from anywhere, anytime \u2013 whether that\u2019s at home [or] in the office.\u201d<\/p>\n
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According to the survey, women are more likely than men to check emails in bed (39% compared to 30%), although men are more likely to respond to emails on a family day out.<\/p>\n
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Men are also more likely than women to use the daily commute for work on their device (52% compared to 47%).<\/p>\n
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Half of the Generation Y survey respondents (18 to 34-year-olds) use Facebook for work purposes on their smartphone outside office hours, compared to an average of 35% across all age groups.<\/p>\n
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Other popular smartphone apps for after-hours work include work calendar (27%), mobile browser (19%) and intranet (9%).<\/p>\n
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In contrast, 63% of Baby Boomers use no smartphone work app other than email outside work hours.<\/p>\n
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They are also the least likely to check email on their phone during the daily commute \u2013 41% don\u2019t answer calls or check emails, compared to 32% across all age groups.<\/p>\n
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