www.toast.com.au<\/a> for $22,000 in 2010, hoping to compete with Reddit before it became popular, but was too slow off the mark.<\/p>\n\u00a0<\/p>\n
In 2012 came GreenLogo, which intended to pay for the carbon offsets of people\u2019s website servers. \u201cI learned that I need to do more market research to find out if people actually want the product I was making.\u201d<\/p>\n
\u00a0<\/p>\n
He launched VroomVroomVroom in 2004, and admits he\u2019s failed at hundreds of difference experiments to try and get it to grow.<\/p>\n
\u00a0<\/p>\n
Eventually, enough of the experiments worked and it paid off and it\u2019s now Australia\u2019s most popular website for renting cars, booking over $50 million in car rentals a year, he says.<\/p>\n
Failure has also come to wide calf boots business Bennetts Boots, which was placed into liquidation in May.<\/p>\n
\u00a0<\/p>\n
Business owner Amanda Bennetts blames the supply line for failure, admitting she\u2019d do things differently if there was ever a next time.<\/p>\n
\u00a0<\/p>\n
\u201cWe kept getting taken advantage of and ripped off until we went under, because the only place that had the skill sets to make our unique product at a marketable price was China, and their culture of cutting corners and greed drove us out of business. Read \u2018poorly Made in China\u2019 \u2013 it explains the cultural and business differences, and as a small business, we really had little hope.\u201d<\/p>\n
\u00a0<\/p>\n
A lack of sufficient market research cost Yvonne Walker dearly when she started an HR consultancy in a remote area many years ago.<\/p>\n
\u00a0<\/p>\n
She also blames a lack of support for small businesses in a remote location and a lack of a sustainable market, which she admits some market research would have indicated.<\/p>\n
\u00a0<\/p>\n
She\u2019s now almost four years into her second HR consultancy, HR with Ease, which is a big success.<\/p>\n
\u00a0<\/p>\n
She advises other startups to do some research and make sure there\u2019s a niche for them.<\/p>\n
\u00a0<\/p>\n
\u201cDon\u2019t think you have to do it all on your own. Build a network of people you can share information and ideas with.\u201d<\/p>\n
\u00a0<\/p>\n
Finn Peacock is another brave enough to admit to failure early on. He launched a business trying to sell expensive, complex software through cold calling to address a problem he now knows no one really had. After 12 months, he realised he\u2019d lost a year of income and gave up.<\/p>\n
\u00a0<\/p>\n
Success came, finally. He\u2019s built SolarQuotes.com.au, which is the most popular independent solar site in Australia, turning over millions. He advises others not to leave their day job or regular income until their startup has made some profit, which removes a lot of the risk.<\/p>\n
\u00a0<\/p>\n
\u201cThe first dollar of profit is much harder than the next $100,000 dollars of profit. And don\u2019t try to build a business based on cold calling potential customers. It\u2019s a miserable, hard and expensive way to scale. Use online lead generation and direct mail instead, which is much more pleasant and easier all round,\u201d Peacock says.<\/p>\n","protected":false},"excerpt":{"rendered":"
Failure is always a possibility in the startup world. But even a crushing, financially devastating and humiliating failure can\u2019t stop<\/p>\n","protected":false},"author":2,"featured_media":61206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40055"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40055"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61206"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}