{"id":40264,"date":"2023-10-20T15:07:11","date_gmt":"2023-10-20T15:07:11","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/jessica-alba-and-will-i-am-judge-app-ideas-in-new-shark-tank-style-tv-show-startupsmart\/"},"modified":"2023-10-20T15:07:11","modified_gmt":"2023-10-20T15:07:11","slug":"jessica-alba-and-will-i-am-judge-app-ideas-in-new-shark-tank-style-tv-show-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/jessica-alba-and-will-i-am-judge-app-ideas-in-new-shark-tank-style-tv-show-startupsmart\/","title":{"rendered":"Jessica Alba and Will.i.am judge app ideas in new Shark Tank-style TV show – StartupSmart"},"content":{"rendered":"
\"Jessica<\/div>\n

Being told the\u00a0iPhone app you created has no potential would be a soul-crushing and sobering experience for hopeful entrepreneurs, so why not broadcast that experience\u00a0to millions through an online TV show?<\/p>\n

In a Frankensteinian mix of reality TV shows\u00a0Shark Tank<\/em> and The Voice<\/em>, Recode<\/em> reports<\/a> Apple has unveiled a new show called \u201cPlanet of the Apps\u201d, where entrepreneurs must brief a panel of well-known entrepreneurs on their app, before getting a thumbs up or thumbs down.<\/p>\n

Learn more:\u00a0Seed Digital’s Mike Ebinum on how to build a life-changing app<\/strong><\/a><\/p>\n

The panel includes celebrities with their own business ventures, such as musician will.i.am<\/a>, actors Jessica Alba<\/a> and Gwyneth Paltrow, and influential entrepreneur Gary Vaynerchuk<\/a>. The four judges will field pitches from a series of\u00a0app developers, before deciding whether to pledge their support or not.<\/p>\n

In a kooky twist on the term \u201celevator pitch\u201d, app developers will endure a 60-second ride down an escalator while pitching their apps at the four celebrity entrepreneurs. Once at the bottom, developers will be faced\u00a0with both questions about their app and blinding glare from will.i.am\u2019s gold shoes.<\/p>\n

Viewers at home will be able to swipe Tinder-style left or right on an app while watching the show. Swiping right will then bring them to the app\u2019s page.<\/p>\n

If a celebrity decides the app is worth pursuing, developers will receive mentoring and guidance from them, before the episode culminates in a pitch for $US10 million ($13 million) in venture capital from Lightspeed Venture Capital. Winning apps will also receive prime real estate on Apple\u2019s app store.<\/p>\n

The episodes will be available over the next few months, and Apple has released a trailer for the series via its Twitter account. From the trailer, viewers can get a sense of the brutal nature of the show, and the panel\u2019s scathing judgments.<\/p>\n

\u201cI can see the person that will design it, but who\u2019s going to build the business?\u201d Vaynerchuk says.<\/p>\n

\u201cYou guys have got a lot of work to do,\u201d Alba notes.<\/p>\n

\u201cI got gold shoes on!\u201d exclaims will.i.am.<\/p>\n

Watch the trailer for Planet of the Apps below.<\/p>\n

\n

\u201cDevelopers are the rock stars of right now.\u201d – @iamwill<\/a> #PlanetOfTheApps<\/a> is coming soon to #AppleMusic<\/a>. pic.twitter.com\/K0VIoRxOs9<\/a><\/p>\n

\u2014 Apple Music (@AppleMusic) February 14, 2017<\/a><\/p>\n<\/blockquote>\n

This article was originally published on SmartCompany<\/a>.<\/em><\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Being told the\u00a0iPhone app you created has no potential would be a soul-crushing and sobering experience for hopeful entrepreneurs, so<\/p>\n","protected":false},"author":2,"featured_media":61172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,19,21,1,26],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40264"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40264"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61172"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}