{"id":40502,"date":"2023-10-20T15:08:26","date_gmt":"2023-10-20T15:08:26","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/why-shark-tank-judge-naomi-simson-is-joining-gravity-coworking-as-its-entrepreneur-in-residence-startupsmart\/"},"modified":"2023-10-20T15:08:26","modified_gmt":"2023-10-20T15:08:26","slug":"why-shark-tank-judge-naomi-simson-is-joining-gravity-coworking-as-its-entrepreneur-in-residence-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/why-shark-tank-judge-naomi-simson-is-joining-gravity-coworking-as-its-entrepreneur-in-residence-startupsmart\/","title":{"rendered":"Why Shark Tank judge Naomi Simson is joining Gravity Coworking as its entrepreneur-in-residence – StartupSmart"},"content":{"rendered":"
\"Naomi<\/div>\n

A co-working community with spaces in Melbourne, Sydney and Brisbane has welcomed Naomi Simson as its entrepreneur-in-residence after the roof literally caved in on the Shark Tank<\/em>\u00a0judge\u2019s latest venture.<\/p>\n

Speaking to StartupSmart<\/em>, Simson says she and her team at Redii <\/a>discovered Gravity Coworking after they were forced to flee their normal office when flooding caused the roof to collapse.<\/p>\n

Redii, which evolved out of Simson’s e-commerce business RedBalloon, is an employee rewards platform for small business owners and entrepreneurs and has about 12 people on the team.<\/p>\n

\u201cIt was a calamity was the first reason, it was not strategic,\u201d says Simson.<\/p>\n

\u201cIn small business, you\u2019re metaphorically always wondering when the roof is going to fall in.\u201d<\/p>\n

But the calamity ended in a pleasant surprise with Simson discovering not only a new place to accommodate her growing Redii family, but a whole community of small businesses and startups.<\/p>\n

\u201cIt\u2019s nice to hang out with people who use our application,\u201d she says.<\/p>\n

\u201cIt\u2019s actually quite cost-effective \u2026 it serves me on a bunch of levels.\u201d<\/p>\n

As entrepreneur-in-residence, Simson will be a regular face at Gravity\u2019s \u201cLunch and Learn sessions\u201d. The first one was held in Melbourne this month.<\/p>\n

In a blog post<\/a>, Gravity founder Jacqui Esdaile said the events will work like open forums for co-working members to discover how Simson has \u201cnavigated starting up and running businesses, the challenges she has faced and what she believes the keys to success are\u201d.<\/p>\n

Simson believes she will also gain great value from these sessions.<\/p>\n

\u201cHearing it first hand and being able to ask questions and vice versa creates a sense of belonging,\u201d she says.<\/p>\n

Read more: How Naomi Simson got her first customer and grew RedBalloon from a struggling startup to a booming business<\/strong><\/a><\/p>\n

Simson says co-working spaces can be a valuable place for fast-growing businesses and startups to operate as they scale from a team of two to four, to 10, and beyond.<\/p>\n

\u201cHome is often not a productive place to start,\u201d she says.<\/p>\n

However, Simson notes\u00a0that ventures do need to be generating revenue and serving customers to afford co-working rental fees.<\/p>\n

She says she wouldn\u2019t have entered a co-working space for at least six months if such hubs were around when\u00a0she launched RedBalloon but with Redii, it’s ideal.<\/p>\n

\u201cSmall commercial space is really hard to find and if you don\u2019t know how fast you\u2019re going to grow and you get locked in to a two- or three-year lease, it can be a real burden for a small business,” she says.<\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A co-working community with spaces in Melbourne, Sydney and Brisbane has welcomed Naomi Simson as its entrepreneur-in-residence after the roof<\/p>\n","protected":false},"author":2,"featured_media":61143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40502"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40502"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61143"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}