{"id":40548,"date":"2023-10-20T15:08:41","date_gmt":"2023-10-20T15:08:41","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/meet-an-environmental-scientist-turned-entrepreneur-who-wants-to-help-save-the-planet-with-technology-startupsmart\/"},"modified":"2023-10-20T15:08:41","modified_gmt":"2023-10-20T15:08:41","slug":"meet-an-environmental-scientist-turned-entrepreneur-who-wants-to-help-save-the-planet-with-technology-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/meet-an-environmental-scientist-turned-entrepreneur-who-wants-to-help-save-the-planet-with-technology-startupsmart\/","title":{"rendered":"Meet an environmental scientist-turned-entrepreneur who wants to help save the planet with technology – StartupSmart"},"content":{"rendered":"
\"SSE<\/div>\n

An environmental scientist-turned-tech entrepreneur has launched an app\u00a0aiming to help save native wildlife by making people do weird and wonderful challenges.<\/p>\n

Edge Pledge founder Samuel Marwood says he wants to turn everyday people into wildlife protectors to help save the more than 1700 native animals that are at risk of extinction.<\/p>\n

Through the app, users can nominate three challenges – anything from knitting a scarf to submitting a novel to a publisher – \u00a0with their friends voting on which one they have to complete and then donating money.<\/p>\n

\u201cYou pick three challenges that you\u2019re willing to do, your friends vote and you do the winning challenge,\u201d Marwood tells StartupSmart.<\/em><\/p>\n

\u201cThe whole idea is to help people raise money for wildlife and to make it fun for people to make a difference.”<\/p>\n

Edge Pledge beneficiaries will be 16 wildlife projects working to save species like the marine turtle, Great Barrier Reef coral, the Tasmanian devil and the grey nurse shark.<\/p>\n

\u201cA lot of the projects are around helping the animals to breed,\u201d Marwood says.<\/p>\n

\u201cMany have lost their habitat. Forest and bushland has reduced and there are foxes and feral cats that eat them.<\/p>\n

\u201cWe\u2019d love to be the main fundraising platform across Australia for wildlife and we want to be able to expand this worldwide. We want to be able to save wildlife across the world.\u201d<\/p>\n

Making the leap into impact entrepreneurship<\/h3>\n

Edge Pledge has taken two years to build and is just one of Marwood\u2019s many ideas using\u00a0commercial business models for social good.<\/p>\n

\u201cI\u2019ve got lots that I want to do,\u201d he says.<\/p>\n

The social entrepreneur left a career in government spanning over more than a decade after identifying the\u00a0opportunity in entrepreneurship to drive impact.<\/p>\n

\u201cI love the idea of individuals making a difference and businesses making a difference,\u201d Marwood\u00a0says.<\/p>\n

He is now an active member of the School of Social Entrepreneurs alumni network and dedicates his time building new startups from his lounge room.<\/p>\n

Marwood says one of the biggest challenges he faced when building Edge Pledge\u00a0was dealing with rejecting and finding the energy to try again.<\/p>\n

“It’s sending an email two or three times to the same person to finally get their attention,” he says.<\/p>\n

To get the ball rolling with Edge Pledge, Marwood recruited comedian Tommy Little and The Loop presenter Ash London along with others to help raise awareness of the app through an online web series.<\/p>\n

The founder says it is a “fine art” when it comes to winning over a lineup of ambassadors.<\/p>\n

With Edge Pledge, he says he carefully considered how he could create mutual benefit for the people he reached out to, and by providing something of value like good publicity he was able to get great talent onboard.<\/p>\n

\u201cIt\u2019s about offering something that would be worth it to that talent, these videos would be fun content for those comedians to be able to share themselves and add to their repertoire,\u201d he says.<\/p>\n

Other projects<\/h3>\n

Marwood is also working on another startup called Cultivate Farms, a platform that will connect young people with investors and retiring farmers to co-own and run farms.<\/p>\n

He says he\u00a0hopes this platform will enable young people who dream of being farmers to pursue these ambitions even if they don\u2019t have any financial backing of their own.<\/p>\n

\u201cWe want to make regional Australia great again,\u201d Marwood\u00a0says.<\/p>\n

Marwood, who grew up in a dairy farm, says he has strong ties to regional Australia.<\/p>\n

\u201cWe find a young family, we find the farm and we find the investors, and we match them up and set up a deal they\u2019re all happy with,\u201d says Marwood.<\/p>\n

\u201cThen we provide ongoing support, and ensure they\u2019re doing all the right things to sell product and become profitable.\u201d<\/p>\n

Follow StartupSmart on<\/em>\u00a0Facebook<\/a>,<\/em>\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and\u00a0SoundCloud<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

An environmental scientist-turned-tech entrepreneur has launched an app\u00a0aiming to help save native wildlife by making people do weird and wonderful<\/p>\n","protected":false},"author":2,"featured_media":61133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40548"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40548"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61133"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}