{"id":40712,"date":"2023-10-20T15:09:33","date_gmt":"2023-10-20T15:09:33","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/sydney-startup-set-for-10-million-in-revenue-secures-partnership-with-supercheap-auto-startupsmart\/"},"modified":"2023-10-20T15:09:33","modified_gmt":"2023-10-20T15:09:33","slug":"sydney-startup-set-for-10-million-in-revenue-secures-partnership-with-supercheap-auto-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/sydney-startup-set-for-10-million-in-revenue-secures-partnership-with-supercheap-auto-startupsmart\/","title":{"rendered":"Sydney startup set for $10 million in revenue secures partnership with SuperCheap Auto – StartupSmart"},"content":{"rendered":"
\"Tyroola<\/div>\n

Online tyre specialist startup Tyroola says\u00a0it hopes a partnership\u00a0with retail heavyweight SuperCheap Auto\u00a0will boost its reach while delivering more convenience to customers.<\/p>\n

Tyroola, which launched in 2015,\u00a0lets\u00a0car owners\u00a0purchase tyres of any brand online and have them fitted at a local fitting partner. The company sources tyres from over 50 suppliers and has 500 independent fitting partners across Australia.<\/p>\n

Founder Zed Klingenberg told SmartCompany<\/em> the business is\u00a0on track to hit over $10 million in revenue for the current financial year.<\/p>\n

Read more: Tyre king Bob Jane declares bankruptcy, says he has just $15 in the bank<\/a><\/strong><\/p>\n

Klingenberg says he was \u201cvery proud\u201d Supercheap Auto chose his business for a partnership, and his business is \u201cdeeply integrated\u201d in the tyre industry.<\/p>\n

\u201cSupercheap Auto is a very strong player, but it hadn\u2019t really entered into the tyre industry and it was looking to,\u201d he says.<\/p>\n

\u201cWhat we were offering was a relatively complete solution on both the supplier and fitting sides so I can imagine that\u2019s why they chose us. From our side, we\u2019re benefiting from their huge reach.\u201d<\/p>\n

White label tyres leads to \u201csignificant\u201d revenue increase<\/h3>\n

Supercheap Auto\u2019s website receives over 2.5 million unique visitors per month, and Tyroola will be looking to benefit from that with a new white label agreement with the retailer.<\/p>\n

Through a dedicated domain on the company\u2019s website, customers can order white label tyres, branded as Supercheap Auto, through Tyroola\u2019s order processing system. Tyroola pays a fee for the tyres sold through the system, and Klingenberg says the companies will work through a performance agreement.<\/p>\n

\u201cIt works really well and it\u2019s seen a really significant revenue increase for us,\u201d he says.<\/p>\n

\u201cWe\u2019re also looking at putting marketing in-store and to have tablets where customers can order tyres.\u201d<\/p>\n

Tyroola\u2019s monthly revenue is growing significantly, says Klingenberg, now approaching one million dollars every month. Klingenberg says the ability to keep the business model online has helped cut costs and provide cheaper tyres to users.<\/p>\n

\u201cThe online business model allows us to be leaner in the cost structure than the brick and mortars businesses, not having costs such as rent, sales staff, building maintenance, warehousing, stock management and devaluation, etc., therefore allowing us to pass our efficiencies directly to the consumers,\u201d he says.<\/span><\/p>\n

A strategic partnership to help ship tyres<\/h3>\n

As the partnership progresses, Klingenberg says Tyroola will look to use Supercheap Auto\u2019s \u201cstrong\u201d logistics to ship their tyres, along with potentially using the company\u2019s stores as pickup points for customers collecting tyres.<\/p>\n

\u201cIt\u2019s a strategic partnership, as they really wanted to move into the tyre business and be a larger player in tyres, whilst we already are building a strong presence in there. So why don\u2019t we work together?\u201d Klingenberg says.<\/p>\n

\u201cWe\u2019re super proud and grateful to be able to work with them.\u201d<\/p>\n

The partnership will also go a long way to building customer trust in Tyroola\u2019s service says, Klingenberg.<\/p>\n

\u201cThis is a big advantage in building customer trust for us, we put a lot of effort into getting positive reviews from customers and suppliers. The partnership will definitely help,\u201d he says.<\/p>\n

Looking forward, Klingenberg says Tyroola is still scaling up and is in talks with other companies to explore more partnership options.<\/p>\n

\u201cCustomers are asking for more convenience and we hope this will deliver an enhanced experience for them. This is why we are working with Tyroola, a market leader in online tyres, to launch this new retail concept,\u201d managing director of auto retailing at Supercheap Auto Chris Wilesmith said in a statement on the partnership.<\/p>\n

\u201cCustomers expect the best solutions for their needs and a seamless experience, and that\u2019s what we\u2019re committed to delivering.\u201d<\/p>\n

This article was originally published on SmartCompany<\/a>.\u00a0<\/em><\/p>\n

Follow StartupSmart on\u00a0Facebook<\/a>,\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Online tyre specialist startup Tyroola says\u00a0it hopes a partnership\u00a0with retail heavyweight SuperCheap Auto\u00a0will boost its reach while delivering more convenience<\/p>\n","protected":false},"author":2,"featured_media":61116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40712"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40712"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61116"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}