Taiwanese tea specialist Chatime has launched in Australia, adding to the growing Asian influence within the Australian franchising sector.<\/p>\n
<\/span> <\/p>\n \u00a0<\/p>\n Chatime \u2013 which has more than 500 stores globally, including 42 Australian outlets \u2013 is looking to have almost 60 stores across the country by the end of the year.<\/p>\n \u00a0<\/p>\n Chatime\u2019s Iris Qian told Franchising <\/i>the company will implement a campaign to position its beverages as a healthier, more convenient alternative to coffee and soft drinks.<\/p>\n \u00a0<\/p>\n \u201cOur unique tea brewing techniques, including tea espresso and tea latte, deliver an authentic fresh tea experience,\u201d Qian said.<\/p>\n \u00a0<\/p>\n Chatime offers a variety of teas including the Taiwanese-grown oolong tea and bubble tea, which features flavoured tapioca pearls.<\/p>\n \u00a0<\/p>\n More franchised stores are planned for Sydney, with a flagship in the pipeline. Queensland, Victoria and South Australia are also ripe for further expansion.<\/p>\n \u00a0<\/p>\n Chatime isn\u2019t the only Asian franchise making waves in Australia. Here\u2019s two more:<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n In June last year, Japanese gourmet burger chain MOS Burger unveiled plans to open multiple Australian outlets.<\/p>\n \u00a0<\/p>\n MOS Burger was launched in Tokyo in the early 1970s, and now has more than 1,630 outlets across Asia. MOS is an acronym for Mountain, Ocean, Sun.<\/p>\n \u00a0<\/p>\n Shinji Yamaguchi, MOS Burger head of international operations, said at the time it made sense to select Australia as the company\u2019s first target market outside of Asia.<\/p>\n \u00a0<\/p>\n \u201cAfter Asia, our target was Australia because it is close to Asia and there are a lot of Asian people there. We have a plan to go to Europe and the US and Canada,\u201d he said.<\/p>\n \u00a0<\/p>\n \u201cBefore that, Australia is a very important country as a test run. That\u2019s why we decided to open shops in Australia before going to other western countries.\u201d<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Malaysian cafe chain Secret Recipe announced in April last year it is on the lookout for potential franchisees across Australia, having already established a presence in Melbourne.<\/p>\n \u00a0<\/p>\n With outlets in Singapore, Indonesia, Thailand and China, Secret Recipe\u2019s menu is inspired by three different cuisines: Asian classics, popular western food and fusion cooking.<\/p>\n \u00a0<\/p>\n At the time, Australia-based Secret Recipe director Ming Low said the company plans to open at least three new outlets each year.<\/p>\n \u00a0<\/p>\n He said its expansion will be throughout Victoria and extend to NSW, Queensland and WA.<\/p>\n \u00a0<\/p>\n \u201cFranchising is the engine of growth and now is the right time for us to expand in the Australian marketplace,\u201d he said.<\/p>\n \u00a0<\/p>\n \u201cSince first opening in Melbourne, we have quickly realised our concept best suits a shopping centre environment because of the family-friendly shop design and value-for-money menu offering, so they are the types of venue we will target.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Taiwanese tea specialist Chatime has launched in Australia, adding to the growing Asian influence within the Australian franchising sector. \u00a0<\/p>\n","protected":false},"author":2,"featured_media":61090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40758"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40758"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61090"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}MOS Burger<\/h3>\n
Secret Recipe<\/h3>\n