{"id":40768,"date":"2023-10-20T15:09:55","date_gmt":"2023-10-20T15:09:55","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/the-secret-to-marketing-your-startup-on-linkedin-startupsmart\/"},"modified":"2023-10-20T15:09:55","modified_gmt":"2023-10-20T15:09:55","slug":"the-secret-to-marketing-your-startup-on-linkedin-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/the-secret-to-marketing-your-startup-on-linkedin-startupsmart\/","title":{"rendered":"The “secret” to marketing your startup on LinkedIn – StartupSmart"},"content":{"rendered":"
\"PhD<\/div>\n

For businesses wanting to know how to best market themselves on LinkedIn, now you can get advice straight from the horse\u2019s mouth.<\/p>\n

LinkedIn has released an ebook<\/a> about marketing on the platform, called \u201cThe Secret Sauce\u201d, and LinkedIn expert John Nemo has sat down and dissected the ebook<\/a>\u00a0to uncover\u00a0some helpful tips.<\/p>\n

\u201cLong story short: LinkedIn wants you doing more business on the platform,\u201d Nemo writes on his LinkedIn Riches<\/em> blog.<\/p>\n

Content is (still) king<\/h3>\n

Nemo says LinkedIn\u2019s ebook highlights the growing prominence of content from businesses on LinkedIn, which has become much more than a place to only post a personal resume of a company\u2019s description.<\/p>\n

\u201cLinkedIn encourages users to post and share content, and it\u2019s working \u2013 there are 9 billion content impressions per week on the network\u2019s news feed,\u201d Nemo writes.<\/p>\n

LinkedIn a numbers game, but word choice matters<\/h3>\n

If your business has any juicy statistics to share, LinkedIn may well be the place to share them; according to LinkedIn, content posts that contain statistics received 162% more impressions, and a click-through rate that was 37% higher than other posts.<\/p>\n

And when it comes to the words you use in your LinkedIn posts, there are some that are more effective at getting someone to click.\u00a0For example, LinkedIn says using the word \u201cguide\u201d instead of \u201cebook\u201d improved the click-through rate of posts by 100%.<\/p>\n

Alongside this, Nemo says businesses should use the platform\u2019s in-depth targeting methods to find specific groups of users and then craft posts with words just for them.<\/p>\n

\u201cMake sure the headline of your content uses their <\/i>job title or industry name along with a benefit [the users] want,\u201d writes Nemo.<\/span><\/p>\n

\u201cFor example, if you were targeting business coaches, you could write a headline like this: \u20183 Ways Business Coaches Can Get New Clients Using LinkedIn.’”\u00a0<\/span><\/p>\n

Short and sweet<\/h3>\n

Finally, both LinkedIn and Nemo recommend keeping posts short so users aren\u2019t turned off.<\/p>\n

\u201cThe plethora of content being shared on LinkedIn right now also means that the busy professional simply cannot digest all the information available to them each day,\u201d Nemo says.<\/p>\n

Posts that are \u201cshort, sweet and intriguing\u201d will perform the best, Nemo says, drawing on LinkedIn\u2019s finding that status updates with 150 characters or fewer have an 18% higher engagement rate.\u00a0<\/span><\/p>\n

\u201cAs you craft a LinkedIn status update, think about it similarly to a Tweet on Twitter,\u201d says Nemo.<\/p>\n

\u201cKeep it short, concise, punchy and then link to more.\u201d<\/p>\n

This article was originally published on SmartCompany<\/a>.\u00a0<\/em><\/p>\n

Follow StartupSmart on\u00a0Facebook<\/a>,\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and iTunes<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For businesses wanting to know how to best market themselves on LinkedIn, now you can get advice straight from the<\/p>\n","protected":false},"author":2,"featured_media":61087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40768"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40768"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61087"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}