{"id":40833,"date":"2023-10-20T15:10:16","date_gmt":"2023-10-20T15:10:16","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/studioproper-startupsmart\/"},"modified":"2023-10-20T15:10:16","modified_gmt":"2023-10-20T15:10:16","slug":"studioproper-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/studioproper-startupsmart\/","title":{"rendered":"StudioProper – StartupSmart"},"content":{"rendered":"
\"Alon<\/div>\n

\"AlonStudioProper, dubs itself \u201cAustralia\u2019s first home-grown tech accessory design studio\u201d.<\/p>\n

<\/span> <\/p>\n

\u00a0<\/p>\n

The newly-formed business is behind popular iPad accessories The Wallee<\/a> \u2013 which allows users to fit their iPad or iPad 2 against the wall \u2013 and Pix and Stix<\/a>, a set of special drumsticks that are used to \u201cplay\u201d the drums on the Apple tablet.<\/p>\n

\u00a0<\/p>\n

Alon Tamir, the entrepreneurial and design brains behind the business, says: \u201cThe technology accessory industry is currently a bland copy-cat game, with success usually judged by how quickly a company can get a new case out for the latest iPhone or iPad.\u201d<\/p>\n

\u00a0<\/p>\n

\u201cThere is very little innovation happening. StudioProper brings something different to the table.\u201d<\/p>\n

\u00a0<\/p>\n

\u201cWe\u2019re not in the rat race. We create beautiful accessories that are fun and something genuinely different from anything you\u2019ll see on the market.\u201d<\/p>\n

\u00a0<\/p>\n

Tamir talks to StartupSmart about the progress of the business.<\/p>\n

\u00a0<\/p>\n

What were you doing prior to starting up?<\/h2>\n

\u00a0<\/p>\n

<\/h2>\n

I was working in web development for a long time and I was getting a bit bored with it. It was a bit two dimensional and I wasn\u2019t feeling very fulfilled.<\/p>\n

\u00a0<\/p>\n

I was in New York when the iPad was launched I was very inspired by the reaction it. The iPad was initially quite hefty and uncomfortable to use in certain positions. I realised I could do something based on the iPad, so I just dived right in and jumped on a plan to China.<\/p>\n

\u00a0<\/p>\n

How did you fund the business?<\/h2>\n

\u00a0<\/p>\n

I used a crowd funding model. I let people know about the concept and asked for funds for the development. I raised $20,000, which was very successful. It speaks to what happens when people like a brand a lot.<\/p>\n

\u00a0<\/p>\n

I am open to being approached by an investor, but I\u2019ve been thankful that I\u2019ve been self-sufficient up until now. It has ensured that we\u2019ve been successful while being in control of the development.<\/p>\n

\u00a0<\/p>\n

What did you do next?<\/h2>\n

\u00a0<\/p>\n

I had an idea what functionality I wanted to have with the accessories, so I consulted an industrial designer to finesse the product.<\/p>\n

\u00a0<\/p>\n

We were very aggressive with our plans from the get-go. I realised that we\u2019d have to get the product our quickly as everyone would be looking to launch iPad-based businesses. The market would be saturated.<\/p>\n

\u00a0<\/p>\n

Within a month and a half from being in a caf\u00e9 in New York thinking up the idea, I was back in Melbourne getting the product off the ground.<\/p>\n

\u00a0<\/p>\n

Competition was still pretty fierce \u2013 there\u2019s one business in the US and one in Europe that is similar to us.<\/p>\n

\u00a0<\/p>\n

How did you go about getting it made?<\/h2>\n

\u00a0<\/p>\n

I had no background in that kind of thing \u2013 I just didn\u2019t know the language, of manufacturing or Chinese!<\/p>\n

\u00a0<\/p>\n

Once I got on the ground in China, I realised there was no way I could do it all remotely, but it was very challenging. Eventually, I managed to get to the right manufacturer.<\/p>\n","protected":false},"excerpt":{"rendered":"

StudioProper, dubs itself \u201cAustralia\u2019s first home-grown tech accessory design studio\u201d. \u00a0 The newly-formed business is behind popular iPad accessories The<\/p>\n","protected":false},"author":2,"featured_media":61078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40833"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=40833"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/40833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/61078"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=40833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=40833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=40833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}