{"id":41230,"date":"2023-10-20T15:12:32","date_gmt":"2023-10-20T15:12:32","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/perth-lawyer-launches-a-startup-to-act-as-a-mediator-for-co-parenting-after-a-divorce-startupsmart\/"},"modified":"2023-10-20T15:12:32","modified_gmt":"2023-10-20T15:12:32","slug":"perth-lawyer-launches-a-startup-to-act-as-a-mediator-for-co-parenting-after-a-divorce-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/perth-lawyer-launches-a-startup-to-act-as-a-mediator-for-co-parenting-after-a-divorce-startupsmart\/","title":{"rendered":"Perth lawyer launches a startup to act as a mediator for co-parenting after a divorce – StartupSmart"},"content":{"rendered":"
\"Famylia<\/div>\n

When parents go through a messy separation, children are regularly embroiled in the conflict and often left the most vulnerable.<\/p>\n

Perth lawyer and family mediator Lacy Gow sees this all the time.<\/p>\n

It\u2019s what inspired her to team up with husband Gordon Gow and create Famylia, an app that aims to not only de-escalate conflict but promote healthier co-parenting relationships for the sake of the kids involved.<\/p>\n

\u201cI work in family dispute resolutions, I saw the breakdown of many relationships,\u201d Lacy Gow tells StartupSmart.<\/em><\/p>\n

\u201cI\u2019m the product of a very messy divorce.\u201d<\/p>\n

Famylia, which launched over the weekend, gives co-parents a tool to better communicate and manage responsibilities for the lifetime of their children.<\/p>\n

\u201cIt\u2019s an online intermediary that helps parents who are having issues with communication due to conflict, divorce, separation or work arrangements,\u201d she says.<\/p>\n

\u201cIt creates a secure online hub whereby they can share information about their children.\u201d<\/p>\n

The app\u2019s core features enables users to schedule events and commitments via a shared calendar, manage shared payments and other finances, communicate in a secured portal and create individualised profiles for their children where they can share updates on their development, health and wellbeing.<\/p>\n

The app, which has three subscription options, also offers premium members the option to monitor content from parents.<\/p>\n

\u201cWe intercept the communication, we remove all abusive language,\u201d Gow says.<\/p>\n

The original texts still remain in the app and can be accessed by parents should they need evidence in court for things like restraining orders.<\/p>\n

\u201cIn high conflict situations, many of them just want the abuse to stop,\u201d she says.<\/p>\n

In a climate of heightened emotions and other stresses, despite a parent\u2019s best intentions, Gow says children\u2019s lives and routines get disrupted.<\/p>\n

\u201cSometimes, parents use children as an intermediary, which is never a good plan,\u201d she says.<\/p>\n

To prevent this from happening, Gow says Famylia actually addresses the content that needs to be exchanged by prompting co-parents to update each other on their children\u2019s progress with things like school achievements, how they\u2019re coping socially and psychologically, if there are any physical impediments and what tools are working well to address all of these.<\/p>\n

\u201cYou\u2019re going to have to be in communication with this person for the rest of your child\u2019s life,\u201d she says.<\/p>\n

\u201cIt\u2019s about keeping children happy and healthy.\u201d<\/p>\n

Promoting positive co-parenting around the globe<\/h3>\n

Despite there being some competitors in the US, Gow says many of the solutions on the market fail to actually guide co-parents on what information is relevant and needs to be shared.<\/p>\n

\u201cNo one seems to address the actual content of the communication, what needs to be said back and forth,\u201d she says.<\/p>\n

She says Famylia has been designed to do just this and much of it has been informed through Gow\u2019s work with families she has performed mediation for.<\/p>\n

\u201cWe have a deep understanding on what they\u2019re looking for,\u201d she says.<\/p>\n

Over the next 12 months, Gow says the team will be speaking to a range of mediation firms about purchasing Famylia for their clients.<\/p>\n

They will also look to tackle the US and Europe after nailing down the local market.<\/p>\n

\u201cWe went through the Founder Institute program and we incorporated bits and pieces,\u201d she says.<\/p>\n

\u201cWe\u2019re really keen on modelling some of our US competitors who have been able to get into the court system.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, LinkedIn.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When parents go through a messy separation, children are regularly embroiled in the conflict and often left the most vulnerable. Perth<\/p>\n","protected":false},"author":2,"featured_media":60997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41230"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41230"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60997"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}