{"id":41264,"date":"2023-10-20T15:12:46","date_gmt":"2023-10-20T15:12:46","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/camera-ready-victorian-government-brings-another-big-tech-player-to-melbourne-startupsmart\/"},"modified":"2023-10-20T15:12:46","modified_gmt":"2023-10-20T15:12:46","slug":"camera-ready-victorian-government-brings-another-big-tech-player-to-melbourne-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/camera-ready-victorian-government-brings-another-big-tech-player-to-melbourne-startupsmart\/","title":{"rendered":"Camera ready: Victorian government brings another big tech player to Melbourne – StartupSmart"},"content":{"rendered":"
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After just making a \u201csignificant investment\u201d to being Zendesk\u2019s Asia-Pacific headquarters<\/a> to Melbourne, the Victorian government has again opened its wallet to attract another big tech player to the city.<\/p>\n

 <\/p>\n

GoPro will be setting up its Australia and New Zealand headquarters in Prahran in a move the government hopes will create 50 tech jobs over five years.<\/p>\n

 <\/p>\n

The base will control operations across the region, as well as in India and south-east Asia, and will oversee business development, marketing and management.<\/p>\n

 <\/p>\n

The action camera startup will be receiving funding from the government through Invest Victoria.<\/p>\n

 <\/p>\n

The Victorian government has made a series of moves in the last month to prop up the state as the innovation leader in the country.<\/p>\n

 <\/p>\n

Last month it poached the biggest startup conference<\/a> in Australia, SydStart, from Sydney, and last week announced that it had won Zendesk\u2019s presence over a number of other bidders that will deliver at least 175 new jobs.<\/p>\n

 <\/p>\n

While the government says there will be assistance for local startups with the upcoming announcement of the state\u2019s $60 million startup fund, Victorian minister for small business, innovation and trade Philip Dalidakis emphasised the job creating ability of bring these big tech players to Melbourne.<\/p>\n

 <\/p>\n

\u201cGoPro\u2019s decision to base its headquarters in Melbourne is yet another great show of support for what the Andrews government is doing in the tech sector,\u201d Dalidakis tells StartupSmart.<\/i><\/p>\n


<\/i><\/p>\n

<\/i><\/p>\n

But things haven\u2019t been going too well for GoPro of late, with its shares closing at their lowest ever level last week.<\/p>\n

 <\/p>\n

The share price is now well under GoPro\u2019s IPO price \u2013 it priced them at $24 when it went public last year, and is now at $21.16.<\/p>\n

 <\/p>\n

The tech company was also forced to slash the price of its latest product offering, the Hero4 Session, by 25% due to poor sales.<\/p>\n

 <\/p>\n

GoPro is currently looking to diversify its offering and expand beyond the extreme sports market, and will be launching a consumer drone soon.<\/p>\n

 <\/p>\n

But with all its recent moves in the innovation space, Dalidakis says the state government is just getting started.<\/p>\n

 <\/p>\n

\u201cZendesk, StartCon and GoPro is just the beginning,\u201d he says.<\/p>\n

 <\/p>\n

\u201cWe have a super exciting pipeline over the next six months and more announcements to come next week.\u201d<\/p>\n

 <\/p>\n

Do you know more on this story or have a tip of your own? Raising capital or launching a startup? Let us know. Follow StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

After just making a \u201csignificant investment\u201d to being Zendesk\u2019s Asia-Pacific headquarters to Melbourne, the Victorian government has again opened its<\/p>\n","protected":false},"author":2,"featured_media":60978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41264"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41264"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60978"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}