{"id":41278,"date":"2023-10-20T15:12:53","date_gmt":"2023-10-20T15:12:53","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/hey-you-enjoys-rapid-growth-and-large-partnerships-as-it-aims-at-ushering-in-a-cashless-world-startupsmart\/"},"modified":"2023-10-20T15:12:53","modified_gmt":"2023-10-20T15:12:53","slug":"hey-you-enjoys-rapid-growth-and-large-partnerships-as-it-aims-at-ushering-in-a-cashless-world-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/hey-you-enjoys-rapid-growth-and-large-partnerships-as-it-aims-at-ushering-in-a-cashless-world-startupsmart\/","title":{"rendered":"Hey You enjoys rapid growth and large partnerships as it aims at ushering in a cashless world – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

After hitting 10,000 orders per day and partnering with Uber, the Australian Open and Westpac, Hey You founder Rebekah Campbell says the startup is on its way to being the leading food and drink app in Australia, with the world in its sights.<\/p>\n

According to Campbell, revenue growth has been increasing 20% per month since Posse and Beat the Q<\/a> were merged in late 2015.<\/p>\n

\u201cWe\u2019re doing about $1.5 million growth in revenue a month and 65,000 transactions a week,\u201d Campbell tells StartupSmart.<\/i><\/p>\n

In addition to breakfast and lunch, she says Hey You\u2019s 180,000 registered, transacting user group orders one coffee a second during weekday morning peak hours.<\/p>\n

Aiming to dominate the food and drinks market<\/h3>\n

Campbell\u2019s next goal is to dominate stadium event, pub and dinner orders.<\/p>\n

\u201cOur vision is to be \u2018the\u2019 food and drink app in Australia then expand internationally,\u201d she says.<\/p>\n

One of the key drivers behind this growth has been partnering with one of the big four banks.<\/p>\n

Campbell says it has given Hey You access to Westpac\u2019s several million app users through promotions across Westpac, St George, Bank of Melbourne and Bank SA platforms.<\/p>\n

\u201cAs soon as you open their app, you\u2019ll see there\u2019s a \u2018ready to order\u2019 promotion,\u201d she says.<\/p>\n

\u201cIt takes you into our app and gives you some credit.\u201d<\/p>\n

How to approach partnerships<\/h3>\n

Fresh from having established new partnerships with Uber and Australian Open, Campbell says it\u2019s essential for startups to fully assess corporate partnerships without getting distracted by exciting names.<\/p>\n

\u201cI\u2019ve done many partnerships that have taken a huge amount of time and not actually delivered very much in terms of results,\u201d she says.<\/p>\n

In partnering with Uber, she says they made a strategic decision to link with a brand that shares not only overlapping audiences but also their vision of building a cashless world.<\/p>\n

\u201cUber is a perfect fit for us because we\u2019re both trying to do the same thing, which is remove the need for people to bring their wallet to work,\u201d she says<\/p>\n

Campbell says while people have been spending money online for a long time, they still rely on cash for transport, coffee and meals.<\/p>\n

She says that while Uber removes the need for cash in transport transactions, Hey You does the same for food and beverage.<\/p>\n

The decision to partner with Australian Open comes from Campbell\u2019s ambition to enter stadiums and large-scale events.<\/p>\n

\u201cYou\u2019re watching the tennis, you don\u2019t want to get up and line up for food and drink,\u201d she says.<\/p>\n

With the possibility of getting locked out during match play, Campbell says customers are deterred from ordering as much as they want, which ultimately prevents food and beverage suppliers from maximising sales.<\/p>\n

Campbell hopes this consideration will encourage stadiums like the MCG to take interest in Hey You.<\/p>\n

\u201cBeing able to order from your seat is a really awesome VIP experience and we\u2019re proving that we\u2019re increasing the turnover for food and drink merchants,\u201d she says.<\/p>\n

Follow<\/i> StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

After hitting 10,000 orders per day and partnering with Uber, the Australian Open and Westpac, Hey You founder Rebekah Campbell<\/p>\n","protected":false},"author":2,"featured_media":60966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41278"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41278"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60966"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}