{"id":41281,"date":"2023-10-20T15:12:54","date_gmt":"2023-10-20T15:12:54","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/sydney-startup-tapview-partners-with-fairfax-on-the-back-of-100000-in-seed-funding-startupsmart\/"},"modified":"2023-10-20T15:12:54","modified_gmt":"2023-10-20T15:12:54","slug":"sydney-startup-tapview-partners-with-fairfax-on-the-back-of-100000-in-seed-funding-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/sydney-startup-tapview-partners-with-fairfax-on-the-back-of-100000-in-seed-funding-startupsmart\/","title":{"rendered":"Sydney startup TapView partners with Fairfax on the back of $100,000 in seed funding – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Sydney-based micro-payments startup TapView has launched a partnership with Fairfax Media following a $100,000 seed funding round earlier this year.<\/p>\n

TapView\u2019s white-label offering has been integrated into two regional Fairfax papers \u2013 the Milton-Ulladulla Times and Bay Post-Moruya Examiner \u2013 allowing readers to pay $1 per week for a small subscription or 20 cents for each article they want to read.<\/p>\n

Users have to register for the service, with all payments done through the site, with no plugins or redirects. There will be a $2 monthly cap for reading individual articles, while users will only be charged if they exceed $2 in month, with the fees carrying over if not.<\/p>\n

TapView co-founder James Jansson says he has been in contact with Fairfax since taking part in the publisher\u2019s internal hackathon earlier in the year, where the team developed a tailored solution for the Australian Financial Review.<\/em><\/p>\n

The entrepreneur was then introduced to the rural section of Fairfax to trial the solution.<\/p>\n

\u201cWe had lots of discussions back and forth about what they\u2019d like to see,\u201d Jansson tells StartupSmart<\/em>.<\/p>\n

\u201cWe think it\u2019s a good opportunity to be working directly with Fairfax. They\u2019ll have an internal review about how it works and whether it\u2019s right for them.<\/p>\n

\u201cIf we do partner with the metros then this could be very, very big for us.\u201d<\/p>\n

A model for the modern media<\/h3>\n

Jansson says TapView offers publishers a way to monetise content that is tailored to how people consume it today.<\/p>\n

\u201cMost people look at a $15 or $30 subscription for a newspaper they occasionally read and know they will never ever consume the full subscription,\u201d he says.<\/p>\n

\u201cNow they are able to pay a small amount for an article that is important for them.<\/p>\n

\u201cThis is the model for the modern media landscape \u2013 no-one has a single subscription or a single news source.<\/p>\n

\u201cIf you need to have 30 subscriptions to do that then no-one will pay for anything. This is the alternative to that.\u201d<\/p>\n

TapView is focusing on all online content not just journalism, Jansson says.<\/p>\n

\u201cIf the content is the product the person is trying to sell, we can monetise it \u2013 from videos, to comics, to stock reports,\u201d he says.<\/p>\n

\u201cIt\u2019s anything that people think has value.\u201d<\/p>\n

Funding and growth<\/h3>\n

TapView scored $100,000 in seed funding from H2 Ventures, valuing the startup at $1 million, after completing the organisation\u2019s accelerator in Sydney\u2019s Stone & Chalk co-working space.<\/p>\n

With a lucrative partnership under its belt, TapView is now looking to bring on more publishing clients and will also soon be opening a larger funding round.<\/p>\n

\u201cWe\u2019re looking to take on more publishers, and we also want to raise some money to help expand onto other websites and across the world,\u201d Jansson says.<\/p>\n

Jansson says the startup originally planned to only offer payments by article, but introduced the mini-subscription option after getting feedback from clients.<\/p>\n

\u201cWe found that having the ability to put people down for subscriptions was extremely important for these publishers,\u201d he says.<\/p>\n

\u201cYou need to listen to your client to make sure you\u2019re satisfying them. If you\u2019re trying to enter a field where your customers will be corporates, listen to their needs.<\/p>\n

\u201cYou might disagree with some of them but you need to know what they want so you can solve their problems.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, and <\/em>LinkedIn. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sydney-based micro-payments startup TapView has launched a partnership with Fairfax Media following a $100,000 seed funding round earlier this year. TapView\u2019s<\/p>\n","protected":false},"author":2,"featured_media":60965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41281"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41281"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60965"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}