{"id":41327,"date":"2023-10-20T15:13:12","date_gmt":"2023-10-20T15:13:12","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-kerwin-rae-makes-thousands-of-dollars-in-sales-on-snapchat-five-tips-for-snapchat-marketing-startupsmart\/"},"modified":"2023-10-20T15:13:12","modified_gmt":"2023-10-20T15:13:12","slug":"how-kerwin-rae-makes-thousands-of-dollars-in-sales-on-snapchat-five-tips-for-snapchat-marketing-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-kerwin-rae-makes-thousands-of-dollars-in-sales-on-snapchat-five-tips-for-snapchat-marketing-startupsmart\/","title":{"rendered":"How Kerwin Rae makes thousands of dollars in sales on Snapchat: Five tips for Snapchat marketing – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

In November last year, Kerwin Rae and the financial services company he co-founded, K2 Capital Group, had next to no social media presence. Realising this was something he had to fix, Rae took it upon himself to work out how to effectively market on a number of social platforms.<\/p>\n

Among the growing number of social media platforms available to growing businesses, Rae says he realised Snapchat was a heavily under-utilised platform, with only one percent of marketers using it despite the service\u2019s high engagement rates and massive 200 million strong user base.<\/p>\n

\u201cSnapchat is the fastest growing platform in Australia right now, it grew 46 percent last year in Australia alone,\u201d Rae told SmartCompany<\/em>.<\/p>\n

Rae began his Snapchat journey in February this year and since then, he\u2019s accumulated a few thousand followers, and every snap receives about 400-600 views.<\/p>\n

More importantly, in Rae\u2019s first 11 days on the platform, he made $11,000 in sales, despite his business offering services rather than products. Thanks to Rae\u2019s engagement with his Snapchat followers, to date he says he\u2019s made more than $130,000 in sales from Snapchat.<\/p>\n

For those who are unfamiliar with the service, Snapchat allows users to share self-deleting photos with other users. The service also has a \u2018Stories\u2019 function, which lets users post photos and videos, which are viewable to any friend for 24 hours.<\/p>\n

It is with this Stories function Rae has found success but he believes the negative stigma associated with Snapchat needs to be dispelled.<\/p>\n

\u201cI don\u2019t think many people really understand the platform \u2013 up until now most people have thought it\u2019s for nude pics, and something only kids and millennials use,\u201d Rae says.<\/p>\n

\u201cThe fastest growing demographic on the platform is 35-year-olds plus, so it has quite a mature demographic, which is only maturing [further].\u201d<\/p>\n

Rae believes any business, regardless of what the business offers, has the capacity to use Snapchat as an effective marketing tool. Facebook, Instagram, and Twitter are also essential, and Rae says they should be used in conjunction due to their different \u201ccontexts and languages.\u201d<\/p>\n

Here are five tips from Rae on how to successfully market a business on Snapchat.<\/p>\n

1. Snap back and snap often<\/h3>\n

Rae realised in order to get customers engaged properly on the platform, a form of interaction was needed outside of sharing content through Stories. So he began to request responses from his viewers.<\/p>\n

\u201cI started to wonder how to engage these people apart from them just viewing,\u201d Rae says.<\/p>\n

\u201cThis is where the \u2018snap back\u2019 culture is so important, and that\u2019s how businesses engage. Ask your viewers questions and get them to respond to you, or snap you back.\u201d<\/p>\n

Rae says if you\u2019re doing a piece of content, request comments, thoughts, or questions from your viewers, which will in turn make them more engaged with your business.<\/p>\n

2. Keep it raw, keep it authentic<\/h3>\n

According to Rae, around 24% of Snapchat\u2019s user base uses it for following brands. He believes one reason this number is so high is due to the nature of the platform\u2019s content.<\/p>\n

\u201cSnapchat\u2019s content is very authentic, it\u2019s not produced, and in many cases it\u2019s somewhat behind the scenes,\u201d he says.<\/p>\n

\u201cOne of the traps marketers and businesses fall into when using the platform is treating it like other forms of social media, where things are expected to be overproduced and pre-prepared.<\/p>\n

\u201cPeople don\u2019t know how to produce that raw content.\u201d<\/p>\n

A recent addition to the platform is a tool called \u2018Memories\u2019, which has a function that allows users to upload images from their phone to put on their Stories. Rae says this is a great tool for brands, but warns of it going against Snapchat\u2019s authentic nature.<\/p>\n

\u201cThis feature is good for businesses, but it\u2019s been very interesting to see the adoption of it,\u201d he says.<\/p>\n

\u201cThe bigger brands are using it very cautiously, because one of the main things people like about Snapchat is that it\u2019s not produced.<\/p>\n

\u201cPeople love the authenticity of it.\u201d<\/p>\n

3. Cross promotion is key<\/h3>\n

The \u201cclosed system\u201d nature of Snapchat makes it hard to gather followers, especially in the absence of sharing feature like those on Facebook or Instagram. The only way followers can find an account is by the username or unique \u201cimage code\u201d the app provides.<\/p>\n

Rae recommends cross-promotion on already established platforms as a way to boost your Snapchat followers.<\/p>\n

\u201cI got on Facebook and Twitter and told all my followers there to follow me on Snapchat,\u201d Rae says.<\/p>\n

\u201cI even sent out an email to my customer database, which helped get the word out.\u201d<\/p>\n

The content being rolled out to these consumers is highly important says Rae, claiming \u201cyou have to publish content worthy of being consumed by your target market\u201d.<\/p>\n

Rae has three different Snapchat \u201csegments\u201d he does regularly. The first of theses is \u2018in the car with Kerwin\u2019, which features five to six snaps on a particular topic.<\/p>\n

He also does sixty second features with entrepreneurs, asking them questions over the course of six 10-second snaps. Finally, he rolls out another five or six snaps of \u201cbehind the scenes\u201d raw content.<\/p>\n

\u201cIf you push out really good content, people will consume it and it will naturally lead to more business,\u201d he says.<\/p>\n

4. Put more dedicated focus on social<\/h3>\n

Not every business needs a dedicated employee to focus on Snapchat but Rae recommends an increased focus on social in general.<\/p>\n

\u201cEvery business needs to think about creating a publishing department that\u2019s responsible for publishing across different forms of social,\u201d he says.<\/p>\n

\u201cThere will always be a marketing department, but they\u2019ll need to evolve and become more publishing orientated.<\/p>\n

\u201cOn social, you need to think about content, context, and publishing.\u201d<\/p>\n

5. Don\u2019t frontload, and keep it relevant<\/h3>\n

Expecting consumers to digest 20 snaps at once is ill-advised says Rae, and this practise, known as frontloading, won\u2019t go far in keeping your viewers coming back for more.<\/p>\n

\u201cA key thing that makes Snapchat attractive is that it is brief. The optimal amount of times to snap a day is seven to 25, and not all at once,\u201d he says.<\/p>\n

\u201cIf you work a 10-hour day, publish one or two snaps an hour,\u201d Rae says.<\/p>\n

Rae also notes how Stories are ordered in the app, with Stories that have been updated recently rise to the top of a user\u2019s list.<\/p>\n

\u201cStories are ordered by who publishes last, so it\u2019s about frequency and relevancy. If you can push your story to the top of the feed, it will give you much higher content consumption,\u201d Rae says.<\/p>\n

When it comes to converted his Snapchat followers into paying customers, Rae\u2019s strategy focuses on helping these potential customers solve their problems.<\/p>\n

\u201cWhen I get people snapping me back, I respond to them and work out what problems they\u2019re facing in their business, and over 3-4 snaps I solve the problem,\u201d he says.<\/p>\n

\u201cI then send their details to the sales department, and from this I have 100% sales conversion because people have already had questions answered.<\/p>\n

\u201cI\u2019ve already delivered massive value.\u201d<\/p>\n

However, Rae warns business owners and marketers can\u2019t \u201cact like a sales and marketing douchebag\u201d in the social media age and need to take the time to be genuine with customers.<\/p>\n

\u201cIt takes a lot of time, I probably spend three-and-a-half hours a day on community management, but we\u2019re talking big returns,\u201d he says.<\/p>\n

\u201cI\u2019ve never had an issue with spending time to make money.\u201d<\/p>\n

This article was first published on SmartCompany.<\/em><\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, <\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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