{"id":41450,"date":"2023-10-20T15:14:02","date_gmt":"2023-10-20T15:14:02","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/muru-d-looking-for-startups-with-an-enterprising-angle-startupsmart\/"},"modified":"2023-10-20T15:14:02","modified_gmt":"2023-10-20T15:14:02","slug":"muru-d-looking-for-startups-with-an-enterprising-angle-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/muru-d-looking-for-startups-with-an-enterprising-angle-startupsmart\/","title":{"rendered":"Muru-D looking for startups with an enterprising angle – StartupSmart"},"content":{"rendered":"
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Australian startups need to embrace the wealth of opportunities on the enterprise side of business, muru-D co-founder Annie Parker says.<\/p>\n

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The Telstra-backed accelerator has just opened applications for its third Sydney batch, and Parker says she\u2019s on the lookout for startups servicing enterprise.<\/p>\n

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\u201cIt\u2019s a really significant space for startups to work in and fix real-world problems,\u201d she tells StartupSmart.<\/i><\/p>\n


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\u201cYou can see a business model very quickly and it\u2019s easier to monetise. On the consumer side, with consumer apps you typically need hundreds of thousands of users and probably have to do a freemium model from the start.\u201d<\/p>\n

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As part of the six-month muru-D program, 10 startups will receive $60,000 in seed investment in exchange for 6% equity in the company. The businesses will also be given access to business support, co-working space and mentoring.<\/p>\n

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One lucky media startup<\/b><\/h2>\n

This time around, one of these startups will be media-focused, with muru-D penning a new deal with Seven West Media.<\/p>\n

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As part of the partnership, one of the successful startups will receive mentoring and support from the group to \u201cgrow and scale\u201d, while Seven West Media\u2019s chief digital officer Clive Dickens will sit on its advisory board for the six months.<\/p>\n

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This will help one media-focused startup to excel and grow rapidly, Parker says.<\/p>\n

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\u201cSeven West Media is bringing a commitment of resources and access to resources,\u201d she says. \u201cThey can help a media startup to genuinely move forward and scale their businesses.\u201d<\/p>\n

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This could also be a \u201cblueprint\u201d for future corporate partnerships and collaboration for muru-D, she says.<\/p>\n

 <\/p>\n

\u201cWe\u2019re meaningfully involved with the startup ecosystem in creating ways in which we can bring in other really great, experienced people within the corporate Australia sector who can contribute to the health of the ecosystem,\u201d Parker says.<\/p>\n

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Two years\u2019 experience<\/b><\/h2>\n

As well as the two rounds in Sydney, muru-D has also run one in Singapore, has two partnerships with the Icehouse in New Zealand, and works with River City Labs in Brisbane.<\/p>\n

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Since its launch in October 2013, muru-D has seen 34 startups go through its accelerators in Sydney, Brisbane and Singapore.<\/p>\n

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Parker says the core elements of what muru-D looks for in a startup are still the same.<\/p>\n

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\u201cThe biggest thing we\u2019re looking for hasn\u2019t changed at all,\u201d she says. \u201cThey\u2019re early-stage startups, usually at a prototype stage.<\/p>\n

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\u201cRealistically what we\u2019re looking for in the teams is passion and credibility in building the idea.\u201d<\/p>\n

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\u201cThe entrepreneurs that tend to do well in muru-D are experienced in the industry in which they\u2019re trying to operate, or have a massive passion in wanting to fix a problem from a personal perspective.\u201d<\/p>\n

 <\/p>\n

But Parker says the program has developed to provide more of an emphasis on the world stage.<\/p>\n

 <\/p>\n

\u201cWe figure out very quickly that whilst it\u2019s important to bring in the best people, it\u2019s about reinforcing the position that they need to think globally from day one,\u201d she says.<\/p>\n

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\u201cWe\u2019re ensuring there are international mentors in the course that are experienced in taking startups to a large market.\u201d<\/p>\n

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To do this, the accelerator program now includes an international trip for all the startups three months in.<\/p>\n

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\u201cThe trip is such a big asset to let startups see it from themselves rather than just hearing the feedback from mentors,\u201d Parker says.<\/p>\n

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\u201cIt\u2019s about understanding how hard you have to work to make a business work on a global scale.\u201d<\/p>\n

 <\/p>\n

In terms of advice for hopefully applicants, Parker says it\u2019s important to know who you\u2019re pitching to, and make sure it\u2019s the right fit for your business.<\/p>\n

 <\/p>\n

\u201cThere are so many options out there for startups now, it\u2019s fantastic,\u201d she says.<\/p>\n

 <\/p>\n

\u201cThe opportunities for startups are such that they have a choice, and you need to make sure you make the choice that\u2019s right for you.\u201d<\/p>\n

 <\/p>\n

Startups can apply for muru-D SYD3 here, with submissions closing at the end of October.<\/p>\n

 <\/p>\n

Want to grow your business with Instagram?<\/i> StartupSmart School can help<\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Australian startups need to embrace the wealth of opportunities on the enterprise side of business, muru-D co-founder Annie Parker says.<\/p>\n","protected":false},"author":2,"featured_media":60890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41450"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=41450"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/41450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/60890"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=41450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=41450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=41450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}