{"id":41498,"date":"2023-10-20T15:14:23","date_gmt":"2023-10-20T15:14:23","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/australians-love-apps-acma-figures-show-mobile-commerce-is-booming-startupsmart\/"},"modified":"2023-10-20T15:14:23","modified_gmt":"2023-10-20T15:14:23","slug":"australians-love-apps-acma-figures-show-mobile-commerce-is-booming-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/australians-love-apps-acma-figures-show-mobile-commerce-is-booming-startupsmart\/","title":{"rendered":"\u201cAustralians love apps\u201d: ACMA figures show mobile commerce is booming – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

The mobile commerce sector in Australia is booming, with monthly sales for December growing by a massive 448% in just three years, according to an ACMA report.<\/p>\n

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The research snapshot, which uses data sourced from Roy Morgan, shows 3.4 million Australians used a mobile commerce service during December of 2013, significantly up from just 620,000 for the same month in 2010.<\/p>\n

 <\/p>\n<\/p>\n

The figures measure the number of consumers banking, paying bills, or buying goods and services online using their smartphones.<\/p>\n

 <\/p>\n<\/p>\n

According to the report, the local smartphone market is still growing, with 12.07 million Australians owning a smartphone as of May 2014, up 8% from a year earlier.<\/p>\n

 <\/p>\n<\/p>\n

Overall, 59% of Australians now own a smartphone, a penetration rate that\u2019s higher than either the US (56%) or the UK (51%).<\/p>\n

 <\/p>\n<\/p>\n

The growth of smartphones led to the number of Australians using the internet on their mobiles to grow to 8.3 million during December 2013, up 196% from 2.8 million during the same month in 2010.<\/p>\n

 <\/p>\n<\/p>\n

Not surprisingly, younger consumers leading the charge, with people aged 25 to 34 being 33% more likely that average to use mobile commerce, whereas use of those same services was 58% less likely than average among consumers aged 65 and older.<\/p>\n

 <\/p>\n<\/p>\n

In terms of mobile shopping transactions, 33% of Australians over 18 participated in online auctions through their phones, 33% used an online mobile payment system and 21% paid for purchases using a credit card.<\/p>\n

 <\/p>\n<\/p>\n

Meanwhile, a massive 77% of adults transfer funds using their mobiles, while 46% use them to pay bills, suggesting there\u2019s still significant further room for growth in mobile shopping.<\/p>\n

 <\/p>\n<\/p>\n

A spokesperson from ACMA told StartupSmart<\/i> apps, improving the marketplace and security of transactions are three key opportunities for Australian tech startups.<\/p>\n<\/p>\n

 <\/p>\n

\u201cThere\u2019s a huge growth in apps and not just games \u2013 there\u2019s a huge growth in banking or researching products and services to buy,\u201d the spokesperson says.<\/p>\n

 <\/p>\n<\/p>\n

\u201cIf you look at the growth, people love apps \u2013 and Australians in particular love apps. In total, 8.9 million Australians downloaded a mobile app [in the six months to May 2013].<\/p>\n

 <\/p>\n<\/p>\n

\u201cWith e-commerce over the phone, end-to-end security is a critical issue \u2013 it\u2019s essential to creating opportunity for people to transact.\u201d<\/p>\n

 <\/p>\n

Image credit: Flickr\/jasonahowie<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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